JetBlue Trivia
When was JetBlue founded?
2000
What is JetBlue's generic business strategy?
Broad Differentiation
According to Porter’s Five Forces, what is the level of competition JetBlue faces in the airline industry?
High (Industry Rivalry)
What is the name of JetBlue's loyalty program?
TrueBlue
What is the name of JetBlue’s premium service offering?
Mint
Which force describes the power of customers to influence pricing in the airline industry?
Bargaining power of buyers
Which major city does JetBlue currently have a significant market share in?
New York City
What is one of JetBlue’s short-term strategies to improve profitability?
Offer additional services and upgrades
What is the threat posed by low-cost carriers, like Spirit and Frontier, to JetBlue?
Threat of new entrants