Company Overview
This is type of business that Jill's Table is (hint: there are 2 possible answers)
What is specialty kitchenware & food retailer?
This is what possible future actions are possible to attain success
What is Opportunity?
This is the highest threat for Jill's Table (Hint: buyers, suppliers, substitutes, new entrants, existing competitors)
What is "Existing Competitors"?
This major retailer competes on convenience and price rather than expertise.
What is Amazon?
This is the name of the founder of Jill's Table
Who is Jill Wilcox?
High quality customer service is a _____ of Jill's Table
What is "Strength"? (also will accept "Core Competency")
This is an example of ______: ready-made foods & kitchenware
What is substitute product?
William Sonoma implemented a ____ program to incentive customers to return to their eCommerce sites and brick-and-mortar stores.
What is membership?
This is the city that Jill's Table is located in
What is London, Ontario?
Jill sells premium products at a ___ price
What is growing?
Interesting in specialty food is _______
What is "rising" or "increasing"?
To implement mission statement properly in eCommerce, companies must ensure consistent brand ______ across digital platforms
What is "voice and/or values"?
Name one of the 4 target market segments of Jill's Table
Who are Raving Fans and Food Mavens, Discoverers, Foodies or Holiday Shoppers
Specialty food and kitchenware is a _____ market
What is growing?
25% of Jill's revenues comes from
What is kitchenware?
eCommerce utilizes ____ instead of in-person advice
Research-based decisions and peer reviews
Name one of the three top sales categories of Jill's Table
What is kitchenware, specialty food and cookware
This is an opportunity option that allows Jill to start the eCommerce process that provides quick & easy delivery
What is "Limit eCommerce to just London, Ontario"?
This is the price range of making an eCommerce site
What is $5,000-$10,000?
Amazon uses this instead of personal expertise to guide customer purchases.
What are algorithm-driven recommendations and customer reviews?