Messaging
Can include images or video, up to 500 characters.
What is MMS
Between page loads of sites or apps
What is Interstitials Advertising
Local businesses use the mobile device's GPS to send ads to users close by.
What is Geo - Location Advertising
Usually runs before video user is watching
What is Mobile Video
Created to promote a certain product or services through digital gaming
What is Mobile Advergaming
The text limit = 160 characters
What is SMS
Allows you to chat in "real time"
What is an advantage of messaging
Comprehensive
What is an advantage of Interstitials Advertising
No time restriction
What is an advantage of Web Advertising
Memorable
What is an advantage of Mobile Video
Increases brand awareness
What is an advantage of Mobile Advergaming
Anyone can send a message if IM is not set up carefully.
What is a disadvantage of Messaging
It may delay loading time
What is a disadvantage of Interstitials Advertising
Customer ignoring the ad
What is a disadvantage of Web Advertising
Large Files
What is a disadvantage of Mobile Video
High Cost
What is a disadvantage of Mobile Gaming