The Company
Origins
Brick City
Spooky Season
Who Am I? 2.0
100

This husband-and-wife team started a company in the city of Newark that eventually bore their initials.

Who are Jose & Luisa?

100

This Newark entrepreneur, honored by AEGAMA, is known for his work in the food and hospitality industry.

Who is Jose Lopez?

100

Known for its Portuguese and Brazilian restaurants, lively street festivals, and proximity to Newark Penn Station, this Newark neighborhood is affectionately nicknamed “Little Portugal.

What is the Ironbound?

100

Halloween gets its name from this original term, which refers to the evening before All Saints’ Day.

What is All Hallows’ Eve?

100

An animal lover who spends weekends hiking with their dog, this person has somehow never had a peanut butter and jelly sandwich.

Who is Rosemarie?

200

This J&L portfolio building bordering Newark Penn Station once stood as a garment factory, an iron works, and even a spiritist center.

What is Textile Lofts?

200

Before opening his first restaurant at just 21, Pepe got his start working as this in a local supermarket.

What is a bag boy?

200

This Newark landmark, originally opened in 1932, is a restored concert venue that has hosted stars from Ella Fitzgerald to today’s biggest acts.

What is the New Jersey Performing Arts Center (NJPAC)?

200

This Mexican holiday, celebrated on November 1st and 2nd, honors deceased loved ones with altars, marigolds, and sugar skulls.

What is Día de los Muertos?

200

Extremely knowledgeable about fish, both in theory and in practice, this aspiring angler is easily bribed with Nutella.

Who is Teizeen?
300

Much like J&L Properties is named for its founders, G&S LLC is named after these people.

Who are Gabriel & Sheila?

300

This region in northwest Spain is the birthplace of José "Pepe" López, founder of Don Pepe Restaurant and J&L Companies, and is known for its rich Celtic heritage and distinct language.

What is Galicia?

300

Founded in 1909, this museum is the largest in New Jersey and is known for its extensive collections of American and Tibetan art, and features a mini zoo and planetarium.

What is the Newark Museum?

300

In this 1993 film, three witches are resurrected in modern-day Salem, Massachusetts, to hunt down their book of spells. 

What is Hocus Pocus?


300

Able to say “I don’t know” in five languages, this person spends some of their free time crocheting, though not well.

Who is Katelynn?

400

This 75-apartment J&L development, recently approved by the Planning Board with amenities like a gym, roofdeck, and garage, is set to break ground next spring.

What is 16 Jefferson?

400

In 1978, José “Pepe” López and his wife Luisa opened this first restaurant, bringing authentic Spanish flavors to Newark, New Jersey.

What is Spain Restaurant?

400

This Newark park, designed by Frederick Law Olmsted (who also designed Central Park in NY), is home to the largest collection of cherry blossom trees in the U.S.

What is Branch Brook Park?

400

This New Jersey location is home to the Jersey Devil, a creature with bat-like wings and a horse-like head.

What is the Pine Barrens?

400

A queen of all things crafts who once ran a bakery from her kitchen, this person surprisingly hates coffee.

Who is Gabriela?

500

J&L Companies received the 2024 ULI Northern New Jersey Excellence Award in this category for their work on 55 Union.

What is Sustainable Development?

500

José “Pepe” López credits this specific food group for his good health, energy, and long life.

What is Fruit?

500

This 2019 film starring Joaquin Phoenix was shot in Newark, featuring scenes in front of the Newark Paramount Theatre and on the city’s streets transformed into Gotham City, as Arthur Fleck descends into madness.

What is The Joker?

500

This 1980 slasher classic, set at a summer camp where counselors are stalked by a mysterious killer, was filmed in Blairstown, Hope, and Hardwick Township, New Jersey.

What is Friday the 13th?

500

A fan of EDM who’s traveled to multiple cities for concerts, this person admits their guilty pleasure is chocolate.

Who is Gabriel?

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