Traditional Costing Method
ABC Method
Johnson Beverage Case
100

Under Johnson Beverage’s current system, customer service costs are allocated based on what?

Sales revenue

100

What does ABC stand for?

Activity-Based Costing

100

True or False: Johnson Beverage currently allocates customer service costs based on customer revenue.

True

200

Johnson Beverage's traditional costing method assumes that higher sales automatically lead to ______ service costs.

Higher

200

ABC assigns costs based on what factor?

Activities that drive the cost.

200

True or False: In the case, the customer has requested a price increase from Johnson Beverage.

False

300

True or False: A customer’s revenue is always an accurate reflection of the amount of service work they require.

False

300

ABC improves costing accuracy by linking costs to ______ instead of revenue.

Operational activities

300

What major customer of Johnson Beverage requested a price reduction?

Saver Superstore

400

Johnson Beverage allocated a total of how much in customer service costs?

$1.2 million

400

What is the term for the measure used to assign activity costs?

"Cost driver"

400

What is the key decision that Johnson Beverage must make in this case?

Whether to grant Saver’s price reduction request.

500

What major problem can occur when overhead is allocated solely based on revenue?

It may misrepresent the true cost-to-serve customers.

500

Why is ABC often considered more accurate than traditional costing?

It allocates costs based on the activities customers actually require, rather than how much product they purchase.


500

What is the main reason a revenue-based allocation method can be misleading when comparing customer profitability?

Sales revenue doesn’t track service effort. Customers may generate similar revenue but require very different service work, leading to misallocated costs and misleading profitability.

M
e
n
u