What The Base
Social Acronyms
In The Media
The Team
Wild Card
200

This "flagship" product launched in April 2019

What is Almond

200

LOL

What is Laugh Out Loud

200

This outlet had this to say about JOI: "I'll never run out of nutmilk thanks to this creamy concentrate"

What is Healthyish / Bon Appetit

200

Tito's Martini

Who is Hector and Tony
200

This high-end "market" carries JOI's Organic products for their food conscious members

What is Thrive Market

400

4,339 orders included this SKU, making it the 3rd most ordered SKU in 2020

What is Organic Almond (OG_ALM_1)

400

FTW

What is For The Win

400

"Wave goodbye to your carton of almond milk for good" was said by this major food outlet

What is Food Network

400

Married

Who is Dave & Izzy

400

This coffeehouse was JOI's first ever client

What is Penny's

600

The number of total servings if you ordered a JOI 4-pack

What is 108

600

TL;DR

What is Too Long; Didn't Read

600

This popular Instagrammer with 3.1M followers posted a story about JOI in July has common catchphrases such as "that's your business" and "like so, like that"

Who is Tabitha Brown

600

Takes meetings while waiting at the carpool pickup

Who is Cristina

600

The total revenue divided by the total number of orders equals this KPI

What is the Average Order Value (AOV)

800

Commonly referred to as a nut, this popular ingredient for JOI plant bases is actually a seed

What is Cashew

800

ICYMI

What is In Case You Missed It

800

She might be a boomer but she loves to tout JOI to her 100K+ followers on YouTube

Who is Chef AJ

800

Attended a virtual College Graduation

Who is Hailey

800

If it weren't for this logistics and shipping company, we would still be packing boxes out of a storage unit in Miami

What is Rakuten

1000

This seal of approval lets customers know that JOI products have not been genetically engineered

Non-GMO Verified

1000

WYSIWYG

What You See Is What You Get

1000
This platform brings us plenty of smiles with its network of influencers who want to sample and post about JOI products

What is Grin

1000

Plants

Who is Ali

1000

21.28% is representative of this KPI for JOI in 2020

What is Returning Customer Rate

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