This person invented the printing press in Germany.
Who is Johannes Gutenberg?
100
When one company dominates production and distribution, this happens.
What is a monopoly?
100
In public relations, this is the positive and negative message that spreads controlled and uncontrolled information about a person, a corporation, an issue, or a policy in various media.
What is publicity?
100
This is a situation where groups of reporters stake out a subject's house in such numbers that the entire reporting profession is criticized.
What is herd journalism?
100
This kind of music combines spoken street dialect with cuts (or samples from older records) and bears the influences of social politics, male boasting, and comic lyrics carried forward from blues, R&B, soul, and rock and roll.
What is hip hop?
200
These books include hardbound and paperback books aimed at a general audience.
What are trade books?
200
Media supported primarily by advertisers, who pay for the quantity or quality of audience members, receive this kind of payment.
What is indirect payment?
200
In governmental PR, this is the process of attempting to influence the voting of lawmakers to support a client's or an organization's best interest.
What is lobbying?
200
This kind of journalism is driven to improve public life for citizens.
What is public journalism or activist journalism?
200
These sites provide users the opportunity to create content, share ideas, and interact with friends.
What are social networking sites?
300
This is the culture that was influenced by the period in which books were painstakingly lettered, decorated, and bound by Christian clergy members.
What is the manuscript culture?
300
When a few firms dominate an industry, it is called this.
What is an oligopoly.
300
In public relations, these are circumstances or events created solely for the purpose of obtaining coverage in the media.
What are pseudo events?
300
This is the name of the frontrunner (kind of journalism) for both today's sensationalist tabloids as well as in-depth reports on government corruption.
What is yellow journalism?
300
This is the name for the technological merging of media content across various platforms.
What is convergence?
400
These books are sold in supermarkets, airports, and drugstores and usually feature popular contemporary authors like Patricia Cornwell and Stephen King.
What are mass market paperbacks?
400
This refers to the promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate (e.g., Weather Channel on NBC's Today Show).
What is synergy?
400
DAILY DOUBLE: In advertising and public relations, this is a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort.
What is propaganda?
400
News accounts that focus on the daily trials and triumphs of the human condition and usually feature ordinary individuals in extraordinary situations are known as this.
What are human interest stories?
400
This is when television networks have traditionally drawn their largest audiences, between the hours of 8 and 11 pm.
What is prime time?
500
The smallest division of the book industry is _____, which features scholarly works for small groups of interested readers.
What is a university press?
500
This is the acceptance of dominant values in a culture by those who are subordinate to those who hold economic and political power.
What is hegemony?
500
This is the total communication strategy conducted by a person, government, or organization attempting to reach and persuade its audiences to adopt a point of view.
What is public relations?
500
These are news stories that attempt to explain key issues or events to readers.
What is interpretative journalism?
500
This is the unethical gathering of data by online purveyors of content and merchandise.