Advertising & PR
The paid appearance of particular goods in a narrative or scene within TV shows, music videos, and video games.
What is product placement?
A business strategy where a company controls over multiple, separate stages of its supply chain, for example, like Starbucks owning coffee farms, or Chick-fil-a having chicken farms.
What is vertical integration?
What is subscription fatigue?
What are the freedoms of speech, religion, the press, and the right to assemble peacefully (protest) and petition the government for a redress of grievances (complain and ask for change without fear of punishment)?
A phrase that attempts to sell a product by capturing its essence in words.
What is a slogan?
These are cultural products that provide shared experiences to a wide audience by speaking to central myths and values in an accessible language and often bridging cultural and global boundaries.
What are consensus narratives?
Today's media industries mostly fall into two market structures, both of which limit competition and increase prices.
What are monopoly and oligopoly?
Creative works not protected by intellectual property rights, like copyright, which can be used by anyone freely without permission or payment, exist in this sphere.
What is the public domain?
Publicity and coverage received from third parties, such as news and other media outlets, influencers, or customers, without direct payment.
What is earned media?
Communities with limited or no access to reliable, credible, and local news sources due to newspaper closures.
What are news deserts?
Big Tech platforms that trap users within carefully constructed digital ecosystems.
What are walled gardens?
What are shield laws?
What are public service announcements?
Features that maximize user engagement, causing them to stay on the platform or app longer.
What is addictive design?
The ability to manage businesses without any government regulation.
What is the free marketplace?
In libel cases, public officials have to prove the statement about them was false, damages occurred, and the publisher or broadcaster was negligent in determining the truthfulness of the statement, PLUS...
What is actual malice?
Name at least 3 of 6 persuasive advertising strategies.
What are: 1) the bandwagon effect, exaggerated claims that everyone is using a particular product, 2) the plain-folks pitch, which associates a product with simplicity, 3) the snob-appeal approach, which attempts to persuade consumers that a product will maintain or elevate their social status, 4) the famous-person testimonial, in which a well-known person endorses a product, 5) the hidden-fear appeal, which plays on consumers' insecurities, and 6) irritation advertising, which creates brand/product-name recognition by being obnoxious or annoying.
The business model of companies like Google, Meta, and Amazon, that harvest our personal data - from searches, locations, and habits - via our digital devices to create predictive products.
What is surveillance capitalism?
The law that says internet and social media companies are not responsible for users' content on their platforms.
What is Section 230 (of the 1996 Communications Decency Act)?
The press is free to function as an unofficial branch of government that monitors the legislative, judicial, and executive branches for abuses of power and provides information necessary for self-governance.
What is the Fourth Estate?