Advertising & PR
The paid appearance of particular goods in a narrative or scene within TV shows, music videos, and video games.
What is product placement?
A formal request to have a book removed from a public or school library's collection. Common reasons given include sexually explicit passages, offensive language, occult themes (supernatural stuff like magic), violence, LGBTQ+ themes, promotion of a religious viewpoint, nudity, and racism.
What is a book challenge?
What is subscription fatigue?
What are the freedoms of speech, religion, the press, and the right to assemble peacefully (protest) and petition the government for a redress of grievances (complain and ask for change without fear of punishment)?
The idea that when the mass media focuses their attention on certain events, issues, or people, they determine the major topics of discussion for individuals and society. Research on this theory has demonstrated that the more stories the news media covers on a particular subject, the greater importance audiences attach to that subject.
What is agenda-setting theory?
A phrase that attempts to sell a product by capturing its essence in words.
What is a slogan?
These are cultural products that provide shared experiences to a wide audience by speaking to central myths and values in an accessible language and often bridging cultural and global boundaries.
What are consensus narratives?
Today's media industries mostly fall into two market structures, both of which limit competition.
What are a monopoly and an oligopoly?
Creative works not protected by intellectual property rights, like copyright, which can be used by anyone freely without permission or payment, exist in this sphere.
What is the public domain?
The attempt to understand, explain, and predict the short-term and long-term impacts of mass media consumption on how individuals think, feel, and behave. It is rooted in the scientific method.
What is media effects research?
Publicity and coverage received from third parties, such as news and other media outlets, influencers, or customers, without direct payment.
What is earned media?
A song recorded or performed by someone other than the original writer or artist.
What is cover music?
Big Tech platforms that trap users within carefully constructed digital ecosystems.
What are walled gardens?
What are shield laws?
An approach that tries to understand the complex relationship between media texts, the people who consume them, the institutions that produce them, the technologies used to create and distribute them, the culture within which all of these factors exist, and how more powerful groups in society use media to circulate their messages and maintain the status quo that serves their interests.
What is cultural studies?
What are public service announcements?
The consolidation of ownership of numerous media companies and outlets under a single, large parent corporation.
What is (media) conglomeration?
The ability to manage businesses without any government regulation.
What is the free marketplace?
In libel cases, public officials have to prove the statement about them was false, damages occurred, and the publisher or broadcaster was negligent in determining the truthfulness of the statement, PLUS...
What is actual malice?
Research shows that people who heavily consume violent media long-term are more likely to believe that the world is a more dangerous and hostile place than it actually is.
What is "mean world" syndrome?
Name at least 3 of 6 persuasive advertising strategies.
What are: 1) the bandwagon effect, exaggerated claims that everyone is using a particular product, 2) the plain-folks pitch, which associates a product with simplicity, 3) the snob-appeal approach, which attempts to persuade consumers that a product will maintain or elevate their social status, 4) the famous-person testimonial, in which a well-known person endorses a product, 5) the hidden-fear appeal, which plays on consumers' insecurities, and 6) irritation advertising, which creates brand/product-name recognition by being obnoxious or annoying.
The percentage range of payouts to the music industry.
This is established when most of the public accepts or buys into a way of thinking about how the world works that favors the dominant class (instead of seeing the status quo as the outcome of specific economic, political, and social forces that can be challenged and changed).
What is hegemony?
The press is free to function as an unofficial branch of government that monitors the legislative, judicial, and executive branches for abuses of power and provides information necessary for self-governance.
What is the Fourth Estate?
A social space where citizens can come together to exchange ideas, discuss and debate issues of public concern, and form collective opinions.
What is the public sphere?