Why is it important that journalists follow a specific code?
To avoid bias.
Definition: The story is new or happening now — it's relevant today.
Timeliness
"Lions Defeat Chiefs 24-21 in Nail-Biting Season Opener"
Sports
"Meteor Shower to Light Up the Sky This Weekend"
When
Why do journalists use a lead?
To hook the reader and keep them engaged in the topic.
What are the fundamental principles that guide good journalism?
Accuracy/Truth
Objectivity/Fairness
Sources/Credibility
Public Interest
Ethics/Responsibility
Definition: The story is geographically or emotionally close to the audience.
Proximity
"‘The Midnight Game’ Fails to Deliver Scares or Substance – Movie Review"
Review
"Flash Floods Hit Northern Italy"
Where
What are the three types of leads?
Anecdote, scene setting, summary
Protesters clash with police during a rally about climate change.
Conflict
"From Refugee to Restauranteur: One Woman’s Journey of Hope and Grit"
Feature
"Experts Warn of Rising Grocery Prices Due to Drought"
Why
The smell of roasted peanuts filled the air as crowds lined the dusty streets of the small town, children waving flags while a brass band played in the distance.
Scene Setting
A dog travels 500 miles to reunite with its lost owner.
Human Interest
"Leaders Must Act Now on Climate Change Before It’s Too Late"
Editorial
"17-year-old Maya Johnson, a senior at Lincoln High School, won first place in the National Science Fair for her work on solar energy efficiency."
Who
A 6.2 magnitude earthquake struck southern Alaska early Tuesday morning, damaging roads and knocking out power to more than 10,000 homes.
Summary
The government passes a law raising taxes on fuel.
Impact
"Why We Need to Teach Financial Literacy in High School" — by Jane Doe
Column
"The city council voted unanimously to implement a $50 million plan to expand the metro rail system and reduce traffic congestion."
What
Every morning at 6 a.m., 82-year-old Robert Miller laces up his sneakers and jogs three miles through Central Park. He’s done it every day since 1983 — even after heart surgery.
Anecdote