The Role of the Media
History of Journalism
Vocabulary
Newsworthiness
Advertising Vocab
100
What is a medium?
A method of communicating information, entertainment, or other messages.
100
Who was the first news anchor we watched in class this trimester?
Carl Azuz
100
What is bias?
Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair
100
This element of newsworthiness means a news story happened close/near your relative location.
Proximity
100
Trying to convince viewers that a product is good because "everyone" is buying it
Bandwagon
200
What does it mean when the media functions as a gatekeeper?
In its role as gatekeeper, the media decides which stories to run.
200
Who was the first person to use yellow journalism.
Joseph Pulitzer
200
What is libel?
Making a false or damaging statement about somebody
200
This element of newsworthiness means a story has impacted a large number of people.
Significance
200
Someone will testify that the advertised product did indeed help them or is a good one to buy because they tried it, and it worked
Testimonial
300
TRUE OR FALSE: Most news stories are not for profit.
False: Most news sources are funded by commercials.
300
How was news delivered in the ancient world? How did people remember stories back then?
News was delivered by worth of mouth. They remembered stories by rhyming and creating songs.
300
What is a direct quotation? What is an indirect quotation?
A direct quotation is the exact words that a news source uses in giving information. An indirect quotation is information that is close to the way the news source said it, but not exactly. Quotation marks are not used.
300
This element of newsworthiness means a famous person was involved in the story.
Prominence
300
Give human characteristics to your product, or to something that represents your service.
Personify
400
What is an expose?
Exposes are designed to expose wrongdoings.
400
Who invented the printing press and in what year?
Johann Gutenberg in 1450.
400
What is a copyright?
The exclusive legal right, given to the originator of a piece of work, to print, publish, perform, film, or record material.
400
This element of newsworthiness means a story was released in a timely manner
Timeliness
400
Using actors who represent "average" people to suggest that, because people in advertisements resemble friends and neighbors, the product they are using must be good
Plain Folk
500
How does the media function as a watchdog?
In its role as a watchdog, the media keeps watch on the government and others in power.
500
Why did literacy increase after the invention of the printing press? How did the invention impact the modern world?
The cost of books went down due to mass production. More people could afford books. The invention of the printing press pushed humans to further rely on machines to get their work done.
500
What is broadcast journalism. What are the 3 types of broadcast journalism?
News that is published by electrical methods. The three types of broadcast journalism are radio, television, and internet.
500
This element of newsworthiness appeals to emotion.
Human Interest
500
Describing bad aspects of a competitor's product so that the advertised product seems better
Card Stacking
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