Writing
Headlines and Captions
Style
Design
Typography
100
Inverted pyramid
What is the structure of a news story?
100
This attracts the readers' attention and doesn't always have to have a subject and verb.
What is a main headline?
100
These titles are not used in journalistic writing.
What is a courtesy title?
100
An area of a yearbook spread with no copy, photos, art, or headlines.
What is white space?
100
The little strokes at the base and tops of some fonts.
What are serifs?
200
About 30 words, or 1-3 sentences.
What is the length of a paragraph?
200
The first sentence of a caption in a three-sentence caption is most often in this tense.
What is present tense?
200
These are used in ages, dates, addresses, amounts of money, but never at the beginning of a sentence.
What are numerals?
200
The largest photograph on a spread, usually 2 to 2 1/2 times larger than any other photo.
What is the dominant photo?
200
The part of a letter that extends below the baseline.
What is a descender?
300
The first paragraph or two of a news story which answers the most important of the 5Ws and H.
What is a summary lead?
300
Generally the last part of a three-sentence caption.
What is a quote?
300
These are used the first time a person is mentioned in a story.
What are first and last name?
300
There are six of these to an inch, and one usually serves as an internal margin on a spread.
What is a pica?
300
Letters like b, g, and q each have one.
What is a bowl?
400
This type of story entertains just as often as it informs.
What is a feature?
400
This type of headline has three legs: one bold faced which serves as the main headline, and two in lighter type that serve as the secondary head.
What is a tripod?
400
Capitalize these only when they are personified, as in Old Man Winter
What are seasons
400
A very short, often one-word line at the end of a column or at the beginning of a continuing column.
What is a widow?
400
The part of a letter which extends above the x-height.
What is an ascender?
500
The point of view from which most news stories and features are written.
What is third person?
500
These should not be repeated from the main headline to the secondary headline.
What are key words?
500
Punctuation should always go inside these, whether used for a direct quote or a partial quote.
What are quotation marks?
500
This is the first thing you establish when creating a spread layout.
What is the eyeline?
500
Serif, sans serif, black letter, square serif, roman and decorative
What are the races of type?
M
e
n
u