Headlines
This is the number of words a headline should have.
What is 8 to 10?
In any form of journalism, this is the top priority/ the most important thing.
What is accuracy?
Headlines must have both a subject (noun) and this.
What is a verb and action word?
This part of a story comes at the beginning and includes the most important or newsworthy information.
What is the lede/ lead?
In headlines, verbs/ action words should be in one of these two tenses.
What is present or future?
This is the word for when a journalist identifies the source of the information they're reporting.
What is attribution?
This is the term for repeating the first lines of a story in the headline. It should be avoided.
What is parroting?
These are what quotes are used to add to a story.
What is a personality and authority?
These kinds of words should be left out of a headline.
What are "filler words" like "and" and "the"?
This type of “pyramid” refers to the practice of including the most important information at the beginning of the story, and less important information at the end.
What is the inverted pyramid?