They interpret the message communicated by the speaker.
What is the AUDIENCE.
200
This part of a News Story tells the reader the WHO, WHAT, WHERE, WHEN, WHY and HOW.
What is the LEAD.
200
He is Los Angeles' new mayor.
Who is Eric Garcetti?
300
A toothpaste company uses a dentist to help sell their product.
What is ETHOS.
300
Facts and Figures.
What is HARD evidence.
300
The shared process of creating meaning.
What is the Communication Cycle.
300
The most important details that a reader will need to know in order to understand the NEWS story.
What is/are the KEY DETAILS.
300
Kobe Bryant's height.
What is 6' 6" (1.98 m)?
400
Facts and Figures
What is LOGOS?
400
Your audience is a group of NASA scientists. What type of evidence will you use?
What is HARD evidence?
400
The study of symbols.
What is SEMIOTICS.
400
This guides the STRUCTURE of the NEWS STORY.
What is the INVERTED PYRAMID.
400
The number of students ENROLLED in this class (5 seconds to answer).
Second Period: What is 32?
Third Period: What is 29?
500
"In the days of Napoleon the same wind which would have carried his transports across the Channel might have driven away the blockading fleet. There was always the chance, and it is that chance which has excited and befooled the imaginations of many Continental tyrants. Many are the tales that are told."
What is PATHOS?
500
Is photography hard, or soft evidence? Why?
What is SOFT evidence. Photographs can be easily manipulated/edited.
500
Why is it important to have a specific audience in mind what writing?
The general audience will interpret your message in a variety of ways, not necessarily in the way that you intended.
500
The steps of the INVERTED PYRAMID.
What are the LEAD, KEY DETAILS, and LEAST SIGNIFICANT DETAILS.
500
The population of the Greater Los Angeles Metropolitan area?