The Caitlin Clark Effect
This term, named for a young WNBA superstar, describes the ongoing surge in interest for women's basketball between 2024 and the present day.
What is the Caitlin Clark Effect?
This video format is the #1 driver of "discovery" for sports brands on Instagram and TikTok.
What is vertical video?
This UConn freshman went viral for connecting on a game-winning 35-footer off a turnover in the closing seconds of the Huskies' Elite Eight upset of top-seeded Duke.
Who is Braylon Mullins?
This percentage of American social network users actively uses a "second screen" while watching live sports in 2026.
What is two-thirds, or 66%?
This type of AI is used to create hyper-personalized, real-time highlight reels for individual fans.
What is generative AI (GenAI)?
Clark’s 2024 matchup against this rival averaged $271 per ticket, a WNBA regular-season record.
Who is Angel Reese?
According to 2026 data, this platform remains the engagement leader with a median rate of 8.1%.
What is TikTok?
This PGA Tour pro went viral for becoming the first player to record a hole-in-one in consecutive years at the Masters' Par 3 Contest.
Who is Keegan Bradley?
Approximately 70% of the viewers of this game report engaging with social media to enhance their enjoyment of it.
What is the Super Bowl?
This former NBA MVP played his college basketball at Georgetown before the Philadelphia 76ers drafted him first overall in 1996.
Who is Allen Iverson?
Two Circles, a renowned sports marketing agency, reported in 2025 that Clark was the most-talked-about female athlete on this specific platform.
What is X (formerly Twitter)?
This metric, more than "Likes," is the #1 signal to the YouTube algorithm to push sports content more broadly.
What is Average View Duration (AVD)?
This former USWNT star turned podcaster struck a viral pose after scoring a goal against France in the quarterfinals of the 2019 Women's World Cup.
Who is Megan Rapinoe?
These ads on streaming-exclusive platforms are 66% more effective with sports fans than traditional cable offerings.
What are Connected TV (CTV) ads?
Approximately 20% of this generation now uses AI tools (instead of Google) as their primary way to access sports info.
What is Gen Z?
Analysts liken the "Caitlin Clark Effect" to the 1980s rivalry between these two NBA legends.
Who are Larry Bird and Magic Johnson?
This "negative correlation" exists on Instagram Reels between this specific number and engagement rate.
What is follower count? (As followers go up, engagement % typically goes down)
A former Bobcat, this Canadian hockey player went viral for the wrong reasons when he failed to convert a golden scoring opportunity against American goalie Connor Hellebuyck.
Who is Devon Toews?
Over 50% of Super Bowl viewers report using social platforms to discuss this element of the broadcast.
What are commercials?
This former NBA Finals MVP was drafted ninth overall by the Philadelphia 76ers in 2004.
Who is Andre Igoudala?
In 2024, Clark's presence was estimated to have increased this state's GDP by up to $52 million.
What is Iowa?
This type of content, such as "Thinking Basketball," creates "evergreen" value long after live games end.
What is long-form video?
A four-time WNBA All-Star with the Dallas Wings, this former Notre Dame point guard set social media ablaze when she connected on buzzer-beaters in both the national semifinals and the national championship game, lifting the Irish to the 2018 NCAA title.
Who is Arike Ogunbowale?
This term, used to describe posting on platforms such as X, refers to the real-time commentary of fans and media members during live sporting events.
What is micro-blogging?
AI models now recalibrate these "probabilities" in real-time based on live injury and play data.
What are win probabilities?