General Role of a Personal Manager
This person acts as the general manager and chief operating officer of the artist's enterprise.
Who is the personal manager?
Managers typically earn this percentage of an artist’s gross earnings from recording, performing, and composing.
What is 15% to 20%?
The typical initial term length for a modern management contract is between this many months.
What is 12 to 18 months?
Managers often negotiate deals in these areas, which include branding and this.
What is sponsorship?
This clause allows a manager to continue earning from deals made during the contract term, even after the contract ends.
What is the sunset clause?
A personal manager works with the artist to develop this long-term career strategy.
What is a vision?
A personal manager assists the artist with these two areas: major business decisions and the ______.
What is the creative process?
A manager typically won’t get paid if this financial condition happens to the artist.
What is if the artist loses money?
After the contract ends, the manager still earns 15% for this number of years according to the sunset clause.
What is two years?
In addition to managing music careers, personal managers often pursue business deals in these two areas.
What are merchandising and licensing?
In the first two years after a contract ends, the manager typically earns this percentage of the artist's earnings.
What is 15%?
In addition to setting goals, the personal manager creates detailed plans to help the artist do this.
What is achieve their goals?
The personal manager is responsible for heading this crucial group of professionals for the artist.
What is the professional team?
Compensation for records and publishing is often based on gross earnings, while for touring it is based on this.
What is net earnings?
This percentage is earned by the manager in the six months following the first two years after a split.
What is 10%?
Managers work to secure these types of deals to increase an artist’s exposure and business opportunities beyond music.
What are sponsorship and branding deals?
The sunset clause ensures a manager earns 10% for this number of months following the initial two-year post-contract period.
What is six months?
This process involves collaborating with the artist to establish both short-term and long-term career objectives.
What is goal setting?
This duty includes managing the artist’s presence across multiple platforms to promote their career.
What is managing social media?
This clause in a management contract outlines the manager’s earnings on contracts after the term ends.
What is the sunset clause?
After three years following the end of a contract, the manager earns this percentage of the artist’s earnings.
What is 0%?
This type of deal allows artists to earn money through the use of their name or likeness on products.
What is licensing?
After three years following the end of a management contract, this is the percentage the manager earns from the artist’s income.
What is 0%?
A manager helps an artist develop these, which represent the specific steps needed to accomplish a career vision.
What are plans?
The personal manager is in charge of coordinating these two activities for an artist's public exposure.
What are tours and appearances?
This clause ensures a specific person continues to manage the artist, even if the management company changes.
What is the Key Man (Person) Clause?
This is the clause that prevents an artist from terminating the personal relationship with the person managing them without cause.
What is the Key Man Clause?
This kind of deal is important for artists looking to expand their brand presence through co-branded or co-produced products.
What is a merchandising deal?
The sunset clause is critical for managers to prevent this from happening when artists switch agencies.
What is losing all earnings from previously negotiated deals?
A well-rounded manager works with the artist to integrate their vision into this part of their business strategy.
What is the creative process?