WMT EVD
Code name for the snack size packaging upgrade
What is Project Moranis?
Hershey is the #__ largest CMG manufacturer for Halloween
What is #1?!
This HSY item is replacing theater boxes on front register end caps
What are XL Bars?
Hershey and Mars make up __% of Harris Teeter’s Halloween Sales
What is 78%?
The #1 CMG manufacturer at Food Lion for HWN 2024
Who is Mars?
HSY brand completely taking over the Walmart Four Way WK 33
What is Reese’s?
The new ICE capability for this Halloween season
What is IR (Image Submission)?
This is the week Halloween end-cap signage is being delivered
When is 7/28?
This many waves of Halloween candy will be sent to stores
What is 5?
The back to school tower ships this week
What is July 30th?
HSY brand that is planned to be featured on the August Beacon End-cap
What is Jolly Rancher?
This is the mindset we need to have when it comes to OPD shopping in order to win the Halloween season
What is Nil-Pick Mindset?
The new feature on the Publix CMG Dashboard
What is Pack-type report by Division?
The date the S’mores end cap is planned to be set until
What is September 30th (9/30/25)?
The three HWN innovation items that will be in the tower only
What are werewolf tracks, Snoopy Reese pumpkins, and Kit Kat count?
These are the three packtypes that the new Reese Oreo innovation will be offered in
What are King Size, CPC Share, Snack Size (New Morranis Packaging)?
This EVD feature will be key in supporting the Halloween Season
What is the EVD Party Bag End-cap?
This item will act as the placeholder for Reese Oreo KS until it arrives to stores in late August
What is Reese White KS?
We are running promotions on these 3 packtypes during the Halloween season
What are Reg Ct, Reg Snack Size, & Jumbo Snack Size?
This is the CLT regions total Food Lion HWN order $s
What is 145k?
The halo lift associated with having a beacon end-cap leading into the candy aisle
What is 3-5%? (Anywhere in range works!)
The percent of Halloween sales that occur in the first 10 weeks that CANNOT be made up in the last 5
What is 30%?
The estimated dollar impact of the front end Summer reset
What is $8.4M?
This is when stores are receiving their Halloween product to set their Seasonal Gondola
What is Week of 7/28 (Wave 2)?
The shipment week AND price of HWN IC
When is August 16 at $1?