Digital Advertising
What Google services allow's business's to "conquest" other busiensses?
Search Engine Marketing/Google AdWords
What does RMS charge per month to add additional social media platforms to a social media management buy?
$250 per platform per month
Your client is asking how they can get in front of people that are new to the region. What can you suggest?
If a client does a Google Tour with RMS, how many "still images" are they guaranteed?
10
True or False: All RMS website builds are mobile-friendly and responsive?
True
What is the guaranteed open and click thru rates of targeted email marketing campaigns? And how many days post-send do we guarantee these numbers?
8% Open/view
1% click thru
7-days post send
What does RMS charge to setup a social media platform or a Google My Business listing?
$150
Your client wants to get in front of "cable cutters." What RMS programs can you suggest?
Over-the-top (OTT)
Connected TV (CTV)
Pay-per-View (PPV)
False — 24-hours
$500 additional per publication
True or False: A business needs a business Facebook page to run Facebook ads with RMS.
True
True or False: Email management buys a targeted list of customers and sends an email on behalf of the client
False. Email management utilizes the client's already existing email list
You have a client celebrating an anniversary and they ask you if editorial will write a story on it. What can you suggest instead?
Native Advertising
For social media management, how many posts does a business receive per week?
3 posts per week
How long does a pencil ad/homepage banner stay up on each website?
24-hours
Where are PPV (pay-per-ads) served? (platform specific)
YouTube
What does NAP stand for with reputation management?
Name. Address. Phone Number.
You have a client that is asking how they can appear higher on Google searches. What program can you suggest?
Search Engine Marketing/Google AdWords
How many months after a website build can a business take advantage of the "website on steroids" program?
3 months
Which two RMS programs require a contract?
Hint: one requires a 30-day shut off notice and one is a six month contract
30-day shut off notice — Social Media Management
6-month contract — Search Engine Optimization (SEO)
What is the only paid Google product that allows RMS to track the number of calls from the ads?
Google AdWords/Search Engine Marketing
What RMS program has the highest open/view rate?
Text Message Marketing
You have a client who really wants to "geofence" because they hear that is the trend right now. Their website is not mobile-friendly and has not been updated since 2020. What program should you recommend?
Website rebuild (+ hosting/maintenance)
What is the only platform we can target people under the age of 18?
TikTok
What RMS program answers reviews for a client?
Reputation Management