This person is responsible for the overall vision and direction of the company. They shape the business' strategy and help the company grow.
What is Chief Executive Officer (CEO)
...aka the head honcho...aka the big cheese
Andy Jassy took over as CEO of Amazon for this man, the company's founder
Who is Jeff Bezos
Let's play ball! Disney makes the largest portion of its money off of this division.
What is ESPN
This is the full meaning of the acronym SWOT
In the case study we looked at on Apple, the were deciding about whether or not to do this in their Chinese market
What is sell cheap or expensive iPhones
Show me the money!...A top priority for this executive, in charge of all annual planning and reporting. They are the head of accounting for the company.
What is Chief Financial Officer (CFO)
Before it became really big, Yahoo offered Mark Zuckerberg $1 billion for this company, but Zuckerberg turned it down.
Amazon originally sold only this product
What are BOOKS! that's right...Sorry Barnes & Noble, move over for the world's first globally successful online bookstore.
This category of the SWOT analysis lists the advantages a company has over others
What are Strengths?
True or False...Until about 15-20 years ago, China was a poor and developing country. But today, it's economy is similar to the U.S. economy in size
What is True!
Usually second in command, this person is responsible for day-to-day activities and has to know how it all works. Caroline says they've gotta stay readyyy to take over for the big boss at any moment...Sounds pretty important to me!
What is the Chief Operating Officer (COO)
Bob Iger is the CEO of this giant company, named after the person who founded it.
What is Disney
True or False. Pepsi is considered an innovative disruptor, relative to Coca-Cola.
FALSE. Healthy soda companies like Poppi and Olli Pop are considered market disruptors for both Pepsi and Coke.
These two SWOT categories look at changes in consumer trends and other external factors
What are Opportunities and Threats
This is the major factor that makes Pepsi different from Coca-cola as a company
What is Pepsi sells non-drink products like quaker oatmeal and other healthy snacks
Living in this digital age, they are essential to the success of any company, as they help build websites and prevent hacking, among other important computer stuff. Elon Musk loves to found companies and then become this person.
What is Chief Technology Officer (CTO)
This man, Apple's founder, was actually fired from his own company in 1985, but was later hired back when the business was not doing as well, and he helped transform Apple into the global powerhouse we know it as today
Who is Steve Jobs
According to many sources, this is McDonald's 'real business', allowing each McDonalds to be owned and operated by individual proprietors
What is Franchising
Regularly conducting SWOT analyses is important to the g____ & s______ of a company
What is growth & success
Yesterday we learned that Microsoft CEO Satya Nadella earned at $54.5 million in 2021, but the majority of those earnings (over 75%) came from which form of compensation?
What is stock-based compensation
Don't mistake a letter! We're not talking about Genetically Modified Organisms...We're talking about this person, who helps lead the branding and advertising efforts for the company.
What is Chief Marketing Officer (CMO)
This makes Netflix's C-suite team different from most other companies we looked at this week.
What is they have multiple CEOs. Ted Sarandos, Greg Peters, and Reed Hastings.
On day one, we decided that these two qualities are most important for a CEO to have
What are communication and dependability
This company has a strong brand and loyal customer base, so could expand to new markets, but struggles with the fact that their products are quite expensive and easy to imitate. They are in competition with the local joint you go to get your morning cup of joe!
What is Starbucks
When talking about unhealthy food & drink products like Coca-Cola and McDonald's fast food, these three medical conditions were a consistent risk associated with all of them.
What are diabetes, obesity, and cancer