Market Strategy
Nikes Involvement in online, in-store and social media selling makes them a ____________
Omni-channel retailer.
What product is Nike most known for?
Footwear
What makes Nikes online shopping experience different from other brands like Adidas ?
Nike offers customization, raffles for limited shoes and SNKRS app for exclusive releases.
Nike targets their customers through _________ Marketing.
Emotional Marketing
Who is Nike's target market?
Athletes of all ages and capabilities.
___% of Nikes ecommerce revenue comes from their mobile apps.
40%
What is Nike's most successful campaign slogan?
"Just do it"
What is Nike's most successful marketing strategy
Athlete/ Celebrity endorsement
Augmented reality that allows customers to virtually try on shoes before purchasing.
What is a target market in retailing?
The consumers who are most likely to buy a brand's products.
What is one way that Nike outweighs it's competitors?
- Understand the significance of pop-culture
- Long-term partnerships
- Focus on social media marketing
- Product placement
The 4 P's of marketing are:
Place, Product, Price, Promotion
What shoe style was involved in the controversial release with Nike and Lil Nas X?
Air Max 97