Product
This “P” is an offering that a company creates, produces, or purchases to fulfill the needs and desires of clients.
What is a Product?
This is the amount the customers pay for the product
What is Price?
This is a marketing tool, used as a strategy between sellers and buyers.
What is promotion?
In the marketing mix, this "P" refers to where products and services will be sold?
What is Place?
These tools help products increase their profitability.
What are quality, design, variety, and packaging?
To ensure we reach a wider audience (youths) we do this to price
What is a decrease?
Social media, maximising content delivery, participation in entertainment shows, and brand deals are means of increasing the recognition of K-pop idols.
What are promotional strategies?
[blank] such as Youtube, Instagram, Twitter, and Facebook are utilized to update fans on concert, music releases, scheduled activities, and merchandise.
What are Platforms?
This “S-word” is included in products but is a more intangible offering.
What are services?
To boost sales we offer these.
Discounts
To ensure the brand retains relevance, build connection and trust in the industry and to keep up with the ever changing demands of the consumers
What are benefits of promotion?
This physical place is where merchandise can be bought.
What is Pop-up Store?
This is the most important product of a K-pop group.
What are band members?
It is important to not price the products at a very low cost as this will result in...
What are Decreased profits?
This results in the spread of South Korean language and culture amongst international fans.
What are the effects of promoting K-pop internationally?
This is an online store where merchandise of a famous Korean pop group can be bought.
JPKPOPMERCH
By diligently crafting products, maximun[blank] can be achieved
What is profitability?
This is important when pricing a product.
What are Competitor's prices?
This age cohort 15-20, spend more time on K-pop music.
What is the target audience for K-pop promotion?
This is important in order to increase profitability.
What is a good location?