Related information stored in memory, typically depicted as a spiderweb or networked structure.
What is schema
100
What is LOHAS
What is lifestyles, health and sustainability
100
which learning theory assumes learning takes place as a result of external stimuli?
What is behavioral learning theories
100
self concept contains _____, ______ & _______
What is self image, esteem and efficacy
200
what is the 80/20 rule?
What is 80% of sales driven by 20% of product users
200
In ______ involvement situations we rely on routine
What is low
200
Pantone color of the year 2015
What is Marsala
200
The Office clip we viewed in class was an example of what?
What is classical conditioning
200
Four influences to self-efficacy are
What is Mastery, Vicarious experience, Social persuasion, & Stress
300
name 3 psychographic characteristics of wine consumers
What is Open to new experiences Following their own path in life Information-savvy and confident consumers Desirous of intangibles, experiences and emotions
Having their life priorities in order Eschewing brands as badges
300
What are the 3-types of decisions?
What is Cognitive - rational, Habitual - automatic, Affective - emotional
300
2014 top ethical companies according to lecture
What is Adobe American Express Ebay Gap Target
300
Which learning theories look inside the black box?
What is cognitive learning theories
300
People who are ___________ study other people, are self-conscious, focus on appearance, can adapt to differing social situations.
What is high self-monitors
400
The underlying assumption of drive theory is that we crave what?
What is balance
400
The Native American example of myth in class explained what
What is why man has so many abilities but so many wants
400
Perception is the process by which sensations (from stimuli) are…
What is Selected (from the onslaught), organized,
and interpreted.