Front Page Famous
Partnering with brands like Skoda and the U.S. Navy, Reddit made history in 2025 by winning this many Cannes Lions for the first time.
What is five?
(led by Matt and Annie respectively)
This "always-on" AI assistant was launched to provide strategic creative support and resources for Reddit's internal teams and ad partners.
What is the KarmaLab Co-Pilot (2.0)?
(led by Blair)
This on-the-nose name was inspired by the engine that powers the format now known as Interactive Ads.
What is Developer Platform Ads?
This former platform currency was often used to drive engagement in comments-enabled ads
What is Reddit Gold?
In a comeback from holding the Guiness World Record for most downvoted Reddit comment, this brand launched one of the most expansive campaigns of 2025.
Who is EA?
(led by Lewis and Matt)
Four KarmaLabbers were featured in a Reddit for Business video series ahead of Reddit’s Cannes activation titled this.
What is "Conversations Drive Creativity"?
(led by Ish, Phung, Roden, Tanvi and Shayna)
This creative strategist married her college sweetheart in a wedding so creative it went viral on TikTok.
Who is Courtnie Carroll, née Henson.
This live streaming network on Reddit allowed creators like Therapy Gecko to earn viral exposure
What is RPAN (Reddit Public Access Network)?
This sports enthusiast moderated and produced an AMA series with top athletes for a Shorty Award winning campaign.
Who is Will Rayfield?
The scaled solutions team launched two new best practices, including this free-form ad guide with a paradoxical title.
What is “the short guide to going long”?
(Led by JM and Kristin)
To better reflect the expanded scope and strategic value of the offering, KarmaLab's production team soft-launched a rebrand with this new name.
What is Creative Studio?
This product allowed redditors to hop on the mic and converse in virtual audio chatrooms
What is ‘Reddit Talk’?
Captivating over 170 decision-makers, her “Creating for Care” presentation was one of the most highly rated of a vertical summit.
Who is Alyssa Moreno?
This many new snoos joined KarmaLab in 2025 (FTE + CW)
What is 12?
This format allowing brands to promote posts from a relevant community was the precursor to Community Add Ons
What are Promoted User Post Collections?
This post is least likely to ever give you up or let you down and is the most upvoted post on Reddit of all time.
What is the post of Ricky Astley riding a bike that he posted himself?
This custom alien snoovatar invaded Reddit leading to a 1500% spike in organic conversation in promotion of an FX premiere.
Who is Xeno?
(led by Rohaina)
User u/f1exican officially chopped a perfect pile for r/kitchenconfidential after submitting attempts for this many days.
What is 70 days?
These teams were formerly grouped under the GCS umbrella.
Who are KarmaLab, Measurement, Product Adoption Strategy & Operations, and Sales & Partner Performance?
This former name for Reddit was deemed a no-go when the domain name was too expensive.
What is “S’New”
Snoo said what?
Always one to bring positivity to any email or conversation, our Kansas City based manager ends his emails with this phrase.