strategy
creative
public relations
digital
social media
100
a unique sequence of letters and/or numbers that are issued to stores allowing corporate to track discounted transactions at POS
what is a promotional code
100
the copy for these special cards that accompany everything from collaboration pieces to baby bags
what are hangtags
100
deborah lloyd and brad goreski both floated on blow up swans at this kate spade new york brand launch party in this city/country
where is rio de janeiro, brazil
100
a newly improved feature on our website that allows customers to voice their opinions on such things as fit, color and styling
what are ratings & reviews
100
the social media platform that offers quick updates in 140 characters or less
what is twitter
200
a handout that is distributed to customers during a high traffic sales period to encourage repeat shopping at a later date during a lower traffic period
what is a bounce-back card
200
these witty and turns of phrase grace tech, t-shirts, bangles and bags
what are idioms
200
this UK celebrity has worn kate spade new york so frequently, a kate spade new york bag was named after her
who is pippa middleton
200
the time cut off each day that a customer can order from katespade.com to still receive their package next day
what is 9pm
200
kate spade new york's fastest growing social media platform
what is instagram
300
this fashion magazine geared at teens was used to advertise and promote the darcel collaboration this past august
what is teen vogue
300
the visual cataloges we concept, shoot, design and write four times a year to send to our customers
what are direct mailers
300
as a face of keds and supporter of kate spade new york, this celebrity pop star was seen wearing kate spade new york during her press tour in paris
who is taylor swift
300
kate spade new york partners with this online travel site to create a selection of curated guides on where to eat, sleep, drink, shop & explore in cities around the world
who is fathom
300
the hashtag utilized for the september beau bag campaign
what is #meandmybeau
400
this new store opening was supported by a campaign with the tagline, “uptown is the new downtown”
what is the madison avenue flagship store
400
these fancy collages are a mix of photos, copy, colors and prints that the design team uses for upcoming seasons
what are inspiration boards
400
developed by kate spade new york in 2012, this initiative brought together vogue fashion fund and CFDA to help support up and coming designers and their brand marketing
what is the “build your brand” initiative
400
often referred as an "online influencer," these people typically write about personal style, beauty and lifestyle topics
who is a blogger
400
this social media platform was used to give out free samples of the live colorfully fragrance when it launched in april
what is facebook
500
the brand’s trademarked tagline that can be found on a variety of marketing materials including direct mailers, seasonal ads and media.
what is live colorfully
500
reading this should inspire you to click open an email
what is a subject line
500
kate spade new york individuals were featured on this reality tv show
what is “it’s a brad brad world”
500
a look "behind the curtain" at kate spade new york
what is the kate spade new york blog
500
curated image boards of how our brand dresses, travels, charms, thinks, decorates, celebrates, and lives colorfully
what is pinterest
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