Social media basics and strategies
What is one main purpose of social media?
To connect with others and share information or personal updates.
Describe an example of a 'toxic friendship.'
A friendship where one person constantly criticizes or manipulates the other, creating negativity.
Describe a situation where texting might be better than calling.
exting is preferable when someone is busy or in a situation where talking aloud would be disruptive.
Turn this sentence into the passive: 'People share millions of posts every day.'
Millions of posts are shared every day.
What is one way to get more followers on social media?
Post regularly, use hashtags, or engage with other people’s content.
What does it mean to ‘post a story’ on social media?
To share a short-lived image or video that usually disappears after 24 hours.
Name a polite way to disagree with a friend.
Use phrases like 'I understand, but…' or 'I see your point, however…'
Explain why maintaining boundaries is crucial in online communication.
Boundaries protect your mental health and personal space, preventing burnout and overstimulation.
Present continuous passive: 'They are updating the website.' Change to passive.
The website is being updated.
What’s a ‘viral post’?
A post that becomes extremely popular and is widely shared in a short time."
Why might someone use hashtags on a social media post?
To reach a wider audience by connecting to popular or related topics.
Complete the phrase: 'Friends are the family…’
…we choose for ourselves.
Why is it important to ask open-ended questions in conversations?
They encourage the other person to share more, leading to a deeper and more engaging conversation.
Present perfect passive: 'Someone has hacked the account.' Change to passive.
The account has been hacked.
True or False: Posting the same type of content over and over is the best strategy for growth.
False. Diverse content keeps audiences engaged and prevents monotony.
What does it mean to have a ‘personal brand’ on social media?
It means creating a unique identity that represents who you are and what you stand for.
What does it mean when a friend 'ghosts' you?
It means they suddenly stop all communication without explanation.
Why might using emojis be helpful in digital communication? Give one reason.
Emojis help convey tone and emotion, reducing the chance of misinterpretation in text-based communication.
Modal verb passive: 'Influencers should follow ethical guidelines.' Change to passive.
Ethical guidelines should be followed by influencers.
What does it mean to ‘optimize your bio,’ and why is it important?
It means creating a clear, concise description of who you are, making it easy for people to understand and engage with your profile.
Define ‘engagement rate’ and explain why it’s important.
Engagement rate measures interaction with your content (likes, comments, shares) relative to your follower count, showing how invested your audience is.
Explain the concept of 'quality over quantity' in friendships.
It means that having a few close, supportive friends is better than having many shallow acquaintances.
What is ‘active listening,’ and why is it important in communication?
Active listening involves fully concentrating on and understanding the speaker's message. It shows respect and helps avoid misunderstandings.
Rewrite this sentence in the passive voice, maintaining the meaning and clarity: 'Social media algorithms constantly analyze user behavior to recommend personalized content.'
User behavior is constantly analyzed by social media algorithms to recommend personalized content.
Describe an A/B test on social media and explain why it might be useful for improving content strategy.
"An A/B test involves creating two versions of a post with slight variations (e.g., image, caption) and showing each to a different segment of the audience. By comparing engagement rates, you can determine which version resonates better, helping to optimize future content based on actual user preferences.