Marketing Mix
What are the 4 P's?
Price, Place, Product, Promotion
What holiday decoration was originally made from strands of silver?
Tinsel
The function of marketing that determines how much to charge for a product or service
Pricing
The people most likely to buy a good or service
target market
What musical takes place in the land of Oz and contains the songs "I'm Not That Girl," "Wonderful," and "March of the Witch Hunters"?
Wicked
A good, service, or idea
Product
One of Santa's reindeer shares a name with a famous symbol of Valentine's Day.
Cupid
The function of marketing that gathers and analyzes information about consumers, trends, and competitors’ products
Marketing Information Management
A group of consumers that have similar wants and needs
Market
What arboreal marsupial is known for sleeping the vast majority of the day?
Koala
This element of marketing identifies where customers will buy goods and services
Place
What do children get in their stocking if they are on the naughty list?
Coal
The function of marketing that involves getting the goods or services to consumers
Distribution
A study in which a small group of people is interviewed informally and a moderator observes interactions
Focus Group
What do the following words have in common: isosceles, equilateral, and scalene?
They are all types of triangles
Making consumers aware of a product, generating interest in the product or service, and encouraging consumers to make a purchase
Promotion
In North America, wild reindeer are referred to as what?
Caribou
The function that involves getting the money that is necessary for setting up, running, and marketing a business
Financing
Which utility makes the product available at a certain time of year or a convenient time of day?
Time
What kinds of fish are Marlin and Dory from Finding Nemo?
Marlin is a clownfish and Dory is a blue tang
How much you will charge a consumer
Price
What company has been using Santa Claus in its advertising since 1931?
Coca-Cola
The function of marketing that involves communicating with customers, pursuing leads, and providing customers with the goods and services
Personal Selling
Which utility involves combining materials to make a more useful end product?
Form
Who is Luke Skywalker's father?
Darth Vader