Search 101
What are the 3 major elements of Ad Rank?
Bid
Quality score
Ad relevancy
What is first party data?
Information a company collects directly from its customers and owns
Delivering compassionate and personalized care for all
Ascension
At the end of every monthly call, I will always have a list of questions
Mellen
James Corden is the villain in my biopic
Victoria
How many bid strategies are there on Google Ads?
12
Target CPA,Target ROAS,Maximize clicks,Maximize conversions,Maximize conversion value,Target impression share,Manual cost-per-click (CPC),Enhanced cost-per-click (ECPC),Viewable CRM (cost per 1,000 impressions),Maximum CPM (cost-per-view),Target CPM (cost per 1,000 impressions),Portfolio bid strategies
What does Google Analytics do?
Collects website data
Quality is our recipe
Wendys
I don’t always join reporting calls, but when I do I listen
Tara
I sometimes randomly break out my British accent
Victoria
What makes up your Quality Score?
This score gets generated by the search engine based on your CTR, keyword relevance, landing page quality, and previous performance on the search engine results page.
What does KPI stand for?
Key performance indicator
We make home possible
Freddie Mac
You may not hear from me for a few weeks but when you do, I’ll send rapid fire emails to every team member I work with
Abby
At inception, ___ & ___ were THE Ascension search team
Steph & Dan
What is the character limit for an optional path?
15
How do you calculate CPA?
Cost / Conversion
Shaving is our passion
Gillette
I hate smart sheets
Brittanie or Everyone
____ & ____ worked at the same company before Ketchum
Eric & Jose
How many headlines can you test for Responsive Search Ads?
15
What does impression share measure?
Helping the world thrive
Cargill
I manage the following service lines: Women's Health, OB, Bariatrics, Dermatology, Peds
Marissa
My national anthem is not the same as yours
Gur