History
The year that Criteo was incorporated
2005
The main Criteo platform we support + a brief, accelerated phase of physical development
Commerce Growth Spurt
Name 2 AX with furry friends (pets).
Chantos, Gusti, Sasha
This is one of the Criteo core values, name the other 2
Open, Together
Kevin's favorite bread
Sourdough
This recently departed former Criteo led the original AX Americas team
Nathalie Terzikhan
General term for our acquisition tactics + a sweet food, made by deep-frying batter
Upper funnel cake
Name 3 AX that have worked in multiple Criteo offices
Mallory, Gusti, Drew, Madelyn
This unicorn riding AX has worked at Criteo from 3 major US cities. Name them.
Los Angeles, Boston, New York
Kevin's favorite slack emoji
Yay frog
Before AX, the analytics function at Criteo was "smartly" known by this 2 letter acronym
BI
AOV + a now defunct engine model
Average order value optimizer
A current AX that wasn't hired under Kevin's AX leadership tenure
Gusti, Mallory
Name that song and artist
The Weather Girls - It's Raining Men
Kevin's least favorite bread
Rye
Criteo attempted to break into this marketing channel in 2016, before retiring the product in 2017 citing limited client uplift and complex country-by-country regulations
Criteo's standard incrementality methodology + an event in the real-time bidding process
Ghost bid request
This AX has created the most custom slack emojis of any AX, with 95.
Matt Merenich
Name the annual festival in Brazil where this pic was snapped.
Carnival
What was Criteo's original product concept?
Movie recommendation engine
This historical figure and his iconic photo was adopted as the unofficial AX Americas logo pre-covid, and still appears as the logo of our confluence space today.
Albert Einstein
A statistical method used to determine the sample size needed to detect an expected effect + a state of overthinking a decision to the point where no action is taken
Power analysis paralysis
Name 3 AX are not living in the country they were born in.
Gusti, Sasha, Horacio, Leah?
The 2024 Ops Americas event that didn't exactly follow the German tradition
Opstoberfest
A shortage of this, was the motivation behind the famous "let them eat cake" quote that partially led to the French revolution
Bread