Finances
Marketing
Growth and Strategy
100

What is the term for total money earned from sales? 

Profit 

100

The group of people most likely to buy your product

Target market 

100

Creating something new or improving an idea 

Innovation 

200

The cost of running a business 

Expenses 

200

Promoting a product to attract customers 

advertising 

200

The chance of losing money or failing 

Risk 

300

Money left after paying expenses 

Profit 

300

The image name and style that represent your business 

brand 

300

Money put into a business to help it grow 

Investment 

400

A plan for how to spend and save money 

A budget 

400

The unique value a product offers to a customer 

Value proposition 

400

Price change is dependent upon how much people want a product and how much is available 

Supply vs demand 

500

The money used to start a business 

Capital 

500

The process of studying consumer needs 

market research 

500

The written document describing your business goals and strategy 

Business Plan 

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