Sustainable Fashion Basics
What does “sustainable fashion” mean?
Fashion that reduces harm to the environment and uses eco-friendly practices.
What is the first step to starting a clothing brand?
Researching your target audience.
Name one natural fabric used in sustainable fashion.
Organic cotton.
What is a brand’s “logo”?
A symbol or design that represents the brand.
What’s one challenge of making sustainable clothes?
They can cost more to produce.
Why is sustainable fashion important?
It helps protect the environment and promotes ethical production.
Why is it important to know your customers?
To make clothes they actually want to buy.
What is one benefit of using recycled polyester?
It reduces plastic waste.
Why is social media important for new brands?
It helps reach more people and build a community.
Why might sustainable clothes be more expensive?
Eco-friendly materials and ethical practices cost more.
What makes a clothing brand “sustainable”?
Using eco-friendly materials, fair labor practices, and reducing waste.
What is a “target audience”?
The group of people most likely to buy your products.
Why is hemp considered eco-friendly?
It uses less water than cotton.
Name a popular social media platform for fashion brands.
Instagram.
How can a brand overcome high production costs?
Educate consumers on why quality is worth the price.
Which generation is most interested in sustainable fashion?
Gen Z (young adults and teenagers).
Why should a sustainable brand be different from fast fashion?
Fast fashion harms the environment, while sustainable brands aim to reduce impact.
What does “zero-waste” mean in fashion?
Making clothes without leaving fabric scraps behind.
Why do people trust brands that are honest about their practices?
It makes the brand seem more authentic and reliable.
What is one way to reduce fabric waste?
Use scraps to make smaller accessories or new designs.
Name one popular sustainable fashion brand.
Patagonia.
Name one successful strategy for launching a sustainable brand.
Creating a strong, unique brand identity.
Why are natural dyes better than synthetic ones?
They are less harmful to the environment.
What’s one way to get people interested in your brand?
Share stories about how the clothes are made.
How can a brand be more transparent?
Share information about how and where the clothes are made.