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A form of television syndication that takes both off-network and first-run syndication shows and offers them free or at a reduced rate to local television stations, with some national advertising presold within the programs.
barter syndication
A type of television that transmits a wide range of programming to subscribers through wires rather than over airwaves.
cable TV
Using a television remote control to monitor programming on other channels while an advertisement is being broadcast.
channel grazing
Segments of time during a television broadcast day.
dayparts
A computer-like hard drive that can store many hours of television programming.
digital video recorder (DVR)
A newspaper ad that includes the standard components of a print ad—headline, body copy, and often an illustration—to set it off from the news content of the paper.
display advertising
Television programs developed specifically for sale to individual stations.
first-run syndication
A newspaper insert ad that contains cents-off coupons for a variety of products and is typically delivered with Sunday newspapers.
free-standing insert (FSI)
A measure of the number of households tuned to a television program during a particular time period.
households using TV (HUT)
The process where people will get their global and national news from the Web but turn to local newspapers for items on sale at local stores.
hyper-localism
Radio advertising placed directly with individual stations rather than with a network or syndicate.
local spot radio advertising
Television programming other than the network broadcast that independent stations and network affiliates offer local audiences.
local TV
The development and delivery of specialized television programming to well-defined audiences.
narrowcasting
Radio advertising placed in nationally syndicated radio programming.
national spot radio advertising
Radio advertising placed within national network programs.
network radio advertising
Television programs that were previously run in network prime time.
off-network syndication
People other than the primary subscriber who read a publication.
pass-along readership
A payment scheme in which a media company gets paid by advertisers based solely on the inquiries an advertiser receives in response to an ad.
pay-for-inquiry advertising model
An advertisement delivered to a newspaper fully printed and ready for insertion into the newspaper.
preprinted insert
The percentage of television households that are in a market and are tuned to a specific program during a specific time period.
program rating
A type of radio that delivers programming via satellite to affiliate stations across the United States.
radio networks
A type of radio that provides complete programs to stations on a contract basis.
radio syndication
A measure indicating that 1 percent of all the television households in an area were tuned to the program measured.
ratings point
A measure of the proportion of households that are using television during a specific time period and are tuned to a particular program.
share of audience
Either original programming or programming that first appeared on network TV that is then rebroadcast on either network or cable stations with pending distribution on the Internet.
television syndication