Money Moves
***double jeopardy***
cleaned and verified lead information to validate a company's own contact data or further enrich existing data
lead intelligence
6sense API / smart form fill reduces the fields prospects need to fill out; account based behavioral scoring model to indicate which leads are more critical
SOPS, MOPS, DG
the digital footprint buyers are leaving behind on the internet as they take behavioral actions online, such as keyword searches, visiting a web page realted to a certain product, or registering for a webinar
intent data / demand signals / in-market signals / buying signals
All marketing & Sales personas
Statistical techniques (like data mining, predictive modeling and machine learning) that analyzes current and historical facts to make predictions about future events
predictive analytics
Analytics/Ds team, Digital Marketing, MOPs, SOPs
Software that allows advertisers to buy of digital advertising inventory (ad impressions) from multiple ad exchange accounts through one interface. 6sense sit on top of this for ads.
DSP (Demand side platform)
Digital Marketing
gathering and analyzing information relevant to a company's market- trends, competitor and customer (existing, lost, targeted) monitoring
market intelligence
Marketing Leader, MOPS, SOPs
**Double Jeopardy**
percentage of visitors to your website that complete a desired goal out of the total number of visitors; % of prospects convert into qualified pipeline
Conversion rates
DG, MOPS, Sales Leaders, SOPS
****double jeopardy***
the core module collects and connects both activity and profile data together from multiple disparate systems
CDP
MOPs, SOPs
Our CDP has captured 2.6b+ marketing automation activities, analyzed 22M+ opportunities, and is adding 16K new opportunities per day
***double jeopardy**
monitoring and managing the interactions and engagement activities of your marketing and sales team with target accounts
Account tracking
Demand Gen, MOPs
Site Conversion: Web Experiences (deanomymized web analtyics)
By tracking metrics such as open rates, click through rates, and website visits (think of of "activities" or "timeline" in SI). Marketers use this info for scoring leads/accounts and personalizing content, as well as aligning sales and marketing on the buyers journey.
Allows advertisers to reach target accounts and personas with display ads from a premium inventory from an ad exchange (auction) allowing the buyer with the highest bid to display their ad on the website. All this happening in milliseconds
programmatic advertising
Digital Marketing
Ideal customer profile - a description of the company - not the individual buyer or end user that's a perfect fit for your solution
ICP
Marketing Leaders, Sales Leaders, SOPS, MOPs
Process of generating consumer interest for a product with the goal of converting interest into pipeline
Lead Generation
DG, Sales, DM, BDR
**double jeopardy**
the process of adding missing or updating existing data points in an organization's database
data append
SOPs, MOPs
6sense API can form fill enrich & append company level data into systems, reduces number of fields for prospects to fill out and completes data set
It is the alignment between the marketing team's stated goals vs actual results
marketing performance
Marketing Executive, Demand Gen, MOPs
paid social
Display ads on social media platforms like Linkedin and Facebook used by marketing leaders to increase marketing efficiency by showing ads that contextual to conversations prospects are having on the platform.
Digital Marketing
strategy that uses data to connect with target audiences to offer an optimized, personalized marketing experience
marketing personalization
Digital marketing, Demand Gen, Marketing Leaders
method that weighs the individual factors and probability of each potential deal
pipeline forecasting
SOPS, Sales Leaders
enrich accounts and lead within the CRM and MAP based on rules, across multiple fields such as website, industry, employee range, revenue range, etc.
data enrichment
MOPs, SOPs
Study of data to evaluate the performance of a marketing activity. By applying technology and analytical processes to marketing related data, businesses can understand what drives prospect's actions and refine marketing campaigns to optimize return on investment.
marketing analytics
Digital Marketing, MOPs
Re-engage active visitors to your website to encourage continued engagement with your brand
retargeting
digital marketing, MOPS
**double jeopardy**
A marketing strategy based on identifying subgroups within the target audience to deliver tailored messaging and build stronger connections.
audience segmentation
Demand Gen, Digital Marketing, MOPs
Awareness + Traffic: Digital Advertising (6sense advertising, visitor retargeting, Paid Social)
At 6sense our audience segments are dynamic meaning they are always on and updated in real-time as acivity changes, ensuring accuracy and finding buyers early and often.
brings together CRM, Marketing automation data, web engagement data, and 6sense's anonymous intent data to provide comprehensive & centralized visibility into account intent, engagement and reach activity directly within the existing CRM platform
sales intelligence
Sales Leaders, BDR leaders, SOPs
using predictive analysis of historical data to estimate and predcit customers' future demand for a product or service
demand forecasting
sales leaders, marketing leaders, SOPs, MOPs
Marketers process of measuring if campaigns helped achieve short term and long term goals to avoid putting eggs all in the wrong basket. Also helps inform where to invest marketing funds or adapt strategies.
campaign analytics
Digital Marketing, MOPs
A strategy that directs marketing and sales resources to target and engage with a sepcific set of target accounts
Account-based advertising
Digital marketing, DG
The subset of accounts in your TAM that 6sense has identified based on our patented technolony with a high propensity to buy
TAIM
(total addressable in-market market)
Marketing Executive, Demand Gen