PPC
Minimum number of months required to run PPC campaign
What is 6 months?
This tactic targets users who have been
searching for a product or service.
Search Retargeting (SRT)
CPM for Station Specific display network banners.
What is $14.
Average CTR for a Social CPC campaign.
What is .90%
In Google Analytics, this measures the rate
of visitors who visit only one page of a website.
Bounce Rate
Highest Status Level Google Gives a Partner Reserved For Only The Top 3% of Participating Companies Each Calendar Year
What is a Google Premier Partner?
These are the three kinds of data that AX uses to create an audience.
Behavioral, Location, and Demographic Data
These three items make up a Troika Blitz.
Dedicated Email, Push Notification and Social Post.
This is the average complete rate for Pre-roll video.
What is 50-60%
This can be created in Google Analytics to properly give credit to the source of a click-through visit.
UTM Code
This type of optimization is when you automatically shift Your Clients Budget To Keywords and Sites That work best, so they get more cost effective leads.
What is Conversion - Based Optimization
This tool can create an OTT/CTV audience comprised of a particular demographic.
Audience Curation Tool
This O/O tactic consists of one banner ad that will show up 2x daily for each user and one that will remain at footer of page. Usually used for an event.
A good average call duration.
What is 2 minutes.
This is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings.
What is a cookie YUMMM
Our PPC Platform covers this percent of the search engines.
What is 98%?
The number of audience demographics and interests available in AX's Audience Creation Tool.
What is over 500.
Average Open Rate for Dedicated Eblast
What is 20%.
This is the average view rate for Youtube Truview
What is 30%.
A period of time when someone is on a site.
Resets every 30 minutes.
These factors can be adjusted to revise a PPC budget.
What are keywords and geography.
This must be in place around the advertiser’s store in order to measure foot traffic.
What is a conversion zone
The name of the site that grades subject lines.
This is reported when a user is served an ad, does not click, and then later visits the advertiser’s website.
What is a View-through.
This demension tells you where your users are coming from... of course... (anagram)
What is source.