Marketing Mysteries
True or False: SU only needs to know the title of a training/webinar and the date to begin marketing.
False! (We also need things like a description, time, and presenter just to name a few.)
This is the platform used by EFCN for all national webinars.
GoToWebinar
This is the least amount of advance notice that you should send marketing details to SU for a national webinar.
1 month
This is how early presenters should log into GoToWebinar on the day of the webinar.
20-30 minutes ahead of webinar broadcast
This was the decade in which the first ever email marketing campaign was sent (non-EFCN).
1970s! In 1978, Gary Thuerk created the first ever e-campaign for Digital Equipment Corporation and sent a mass email to around 400 users. Bringing in an impressive $13 million dollars.
True or False: For national webinars, the presenting subawardee/center must add in attendance details to Smartsheet post-webinar?
False. SU handles all logistics for national webinars, including updating Smartsheet with attendee reports, adding the recording to YouTube, updating the event page, sending out a follow-up email, and other follow-up details.
SU sends this many email blasts (e-campaigns) on average per webinar or training.
c
This is a way to actively engage with participants when you're presenting in GoToWebinar.
Poll questions, encourage participants to use chat to ask questions or respond to prompted questions, incorporate multimedia, provide handouts, find a way to encourage continued engagement post-webinar.
Name two marketing methods SU uses to market trainings and webinars.
E-campaigns (MailChimp), E-flyers, social media posts, Newsletters, SDWIS list, past attendee marketing, personal outreach
Which of the following should be addressed before we broadcast a webinar?
Change the low batteries on your constantly chirping smoke alarm detector
Exit any personal chats or emails to prevent pop-ups during the presentation
Log in 20-30 minutes early to check for audio issues before the webinar starts
All of the above
D. All of the above