Back to Basics
What is marketing?
The picture that shows your brand.
What is a logo?
What is advertising?
The day after Thanksgiving
What is Black Friday?
Who is Alexander?
If you want people to buy from you
Why advertise or market your product?
More information about your business that goes with your logo
What is a tagline?
Sharing your product on Facebook in order to sell.
What are Facebook Ads?
When you buy something and get another item for free.
Seller of spices
Who is Bennett?
How much people want to buy your product
What is demand?
What are posters, FB, IG, t-shirt, hat, email, business cards?
The things you say to share about your product to customers.
What is a pitch?
Loyal customers who get special deals and incentives.
Who are VIPs?
Seller of granola
Who is Sophie?
How much of your product you have
What is supply?
Ways to make your brand standout
What are coordinating colors, font, ads with logo, awesome ads, clever wording?
Farmers markets, holiday bizarres, fall festivals, craft sales, art fairs
Where are places to sell in person?
The discount a customer would get for 20% off of a $20 item.
What is $4.
Makers of cards
Who is Finley?
Calculating the cost of ONE of your products
What is price per unit?
Ways to make it easy for your customers to order (2)
What is a QR code, order form, Etsy shop, contact form on website, postcard with contact info?
Ways to showcase your product or service
What are 3D prototypes, demonstrations, samples, showing special features?
A time shoppers celebrate and buy from local sellers.
Makers who pamper us with heating bags, scarves, and bath bombs
Who are Rainbow, Devi, and Zoie?