Chapter 1a
Chapter 1b
Chapter 2a
Chapter 2b
Restaurant Taglines
100

Concept that states people are better at tackling their goals when they start on so-called temporal landmarks (i.e. start of the new year, the first of the month, beginning/end of the week).

Fresh start effect

100

Planned, structured, and repetitive movements with the goal of improving fitness. 

Exercise

100

Belief in one's own ability to perform a given task. 

Self-efficacy

100

Behavior change theory that states change is a gradual process involving several stages. 

Transtheoretical model

100

Have it your way.

You're the boss.

Burger King

200

Surprisingly, the US ranks 46th in the world on this health-related metric. 

Life expectancy

200

Known as the Magnolia State, this one ranks at the top of the list when it comes to obesity rates in the US. 

Mississippi

200

The most important source of influence on self-efficacy. 

My past successes and failures influence my current behavior. 

Previous Performance/Performance Outcomes

200

A geographical area in which it is difficult to buy affordable or good-quality fresh food. 

Food desert

200
Fourth meal.


Think outside the bun.

Taco Bell

300

COVID landed in this spot on 2021's list of leading causes of death.

3rd

300

Any bodily movement produced by skeletal muscles that requires energy expenditure. All movement including during leisure time, for transport to get to and from places, or as part of a person’s work.

Physical activity

300

This source of influence is most impactful at an early age. 

"You are really good at tee-ball, young Shane."

Verbal Persuasion

300

This stage of change often involves chronic procrastination, as the pros and cons of behavior change seem about equal. 

Contemplation

300

Now that your tastes have grown up!

I'm thinking different...

Arby's

400

Recommended number of minutes of physical activity per week for basic health (at a moderate intensity, of course).

150

400

Pairing an activity you need to do with and activity you want to do. Watching Netflix at the gym, for instance. 

Temptation bundling

400

Stage of change where it may be useful for participants to sign a "contract", serving as a commitment device.

Preparation

400

Stage of change where rewards are most effective. 

Action

400

We speak fish.

Long John Silver's

500

Legal sounding concept that states natural healthy bones will adapt and change to adapt to the stress that it is subjected to.

Wolff's Law

500

Part of the brain responsible for memory and learning that tends to larger in individuals with higher cardiovascular fitness (VO2). 

Hippocampus

500

The middle "level of influence" in the social ecological model. 

Organizational

500

Shane suggested this slogan for the first two stages of change, indicating it is ineffective to rush into behavior change too quickly. 

Change your mind, not behavior. 

500

More choices, more smiles.

Welcome to Delicious.

Culver's

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