Big Bets
Name 3 of our 5 womens big bets (growth drivers) for Summer 2021
What are Align Franchise, Wunder Train Franchise, Hotty Hot, Swiftly Franchise, Speed Up Short
What does a Core destination mean?
What is they live 365 days in our stores because they hold the product franchises that are most productive in our stores.
What does MAGA stand for?
Make Accessories Great Again!
Name the two type of Markdown assortments we will see within a year.
What is 365/Core and peak.
What is storytelling?
What is what we use to present our product powerfully. We inspire our guests by creating key areas in our stores that easily allow for shopping by function (ie. yoga, run, train, OTM) through intuitive outfitting.
What are Joggers, Casual Shorts (bowline, comm), Performance Tops (MVT +Drysense), Fundamental Tee, Ventlight Mesh.
Name all 3 mens destinations.
What is Metal Vent, Shorts + Pants destinations.
How is the SOTL organized?
What is by product category + colour so that guest's have the ability to see it all and grab those extra little items that add to their purchase.
Ideally how do you build a MD rack?
Bonus: how often does it get reset by our team to show an alignment with other stores + our .com?
We have 1 hotwall, it's were our newness goes in supporting the function that is currently being highlighted.
Bonus: every 2 weeks it is reset.
Name 3 of the 5 Big Bets (growth drivers) for Accessories in Summer 2021
What are Crossbody bags, Yoga Mats, Hats, Womens socks, Small lulu goods (SLG's)
How is the bra destination organized?
What is by cup intention, lightest to highest support.
Explain how to gold standard scrunchies?
Hang by hangtag loop and scrunchie/hair tie.
Place tag behind, logo facing forward
Utilize 1 colourway/peg
How are bottoms hung within a MD rack?
What is "tight" hung.
What is a focal point and where does it live?
What is the prime spot for compelling outfitting and high price points. The focal point should be center of the wall as that is where the eye is usually drawn to.
What is Ventlight Mesh, Softstreme, Oxford, Stretch Ripstop, Cashlu.
How is the womens pant wall arranged? (looking for function type)
What is by Run, Train, Yoga, OTM
Where do MD accessories get stickered?
What is on the FRONT of the packaging so that guests can see it.
What resource needs to be checked before putting a straggler on MD and why?
What is the ON replen report. So that we don't mark something down that we will be continually getting back within our replen.
What must you do before putting a new outfit on a mannequin?
What is STEAM IT!
What are the 4 functional categories that our products are grouped in.
What are Yoga, Train, Run, OTM
What MVT isn't required to live in the MVT destination?
What is MVT polo, MVT breathe, MVT Henley.
When we are not in peak season, what is the product to accessory ration for a table?
Bonus: Where the best place to put accessories on a table
Bonus: Within the middle portion of the standup table, please don't put product in there it's hard for guests to shop.
Where does marking a product down fall within the sell thru triangle?
At the bottom, it's a reactive strategy we take as a company based on sales results.
When building a wall, how should the product be "sectioned" (looking for a measurement)
What is 2ft or 4ft vertical grids is how walls should be built to allow for symmetry throughout the entire wall + supports in outfitting.