Social Media Basics
What is the primary purpose of using social media for churches?
To connect with the community, promote events, and spread spiritual messages.
What type of content includes Bible verses, devotionals, and prayers?
Inspirational content
What is the best way to engage with your audience on social media?
Responding to comments and messages promptly.
What should a church define before creating a social media strategy?
Goals and objectives (e.g., engagement, promotion, outreach).
Which social media platform is best suited for live-streaming church services?
YouTube
What is an example of user-generated content on church social media?
Testimonials or community stories shared by followers.
What interactive feature can a church use on Instagram or Facebook to engage followers?
Polls or questions in Stories.
How does selecting the right social media platform align with a church's target audience?
Different platforms attract different demographics, and choosing the right one ensures effective outreach.
Name two benefits of using social media for church outreach.
Increased visibility and engagement with the congregation, reaching a wider audience.
What tool can be used to create visually appealing graphics for church posts?
Canva
Why is community building important on church social media?
It fosters relationships, encourages interaction, and helps the church grow its outreach.
What is a key component of a church’s social media “voice”?
Consistency with the church's mission and values.
Which of the following is NOT a social media platform used by churches?
A) Facebook
B) Instagram
C) LinkedIn
D) MySpace
D) MySpace
How often should a church post content on social media to maintain engagement?
At least 2-3 times a week (depends on the platform and audience).
What should a church do if it receives negative comments on social media?
Address the issue respectfully, provide solutions, and keep the tone positive.
What is the role of paid advertising in a church's social media strategy?
To reach a broader audience, promote events, and increase visibility.
True or False: Social media platforms allow churches to reach people beyond their geographic location.
True
What should a content calendar include for social media planning?
Types of content, key dates, post frequency, and platform-specific strategies.
What is a call-to-action (CTA) and why is it important on social media?
A CTA is a prompt to encourage followers to take action, such as attending an event or sharing content. It drives engagement and participation.
Why is it important to adjust social media strategies based on analytics?
To optimize performance, improve engagement, and reach goals more effectively.