Integrations
SF
Salesforce
TMS
Tag Management System
DWH
Data Warehouse
SIP
Signal Identity Platform
RTB
Real Time Bidding
AAM
Adobe Audience Manager
JS
Javascript
ETL
Extract, Transform, Load
PUMs
Profiles Under Management
CTR
Clickthrough Rate
TTD
TheTradeDesk
JSON
Javascript Object Notation
SFTP
Secure File Transfer Protocol
UAS
User Attribute Segment
IAB
Interactive Advertising Bureau
DV360
Display & Video 360
SUDO
Super User Do
AWS
Amazon Web Services
CSV
Comma Separated Values
NAI
Network Advertising Initiative
GCMS
Google Cookie Matching Service
API
Application Programming Interface
SQL
Structured Query Language
ULS
User List Segment
GDPR
General Data Protection Regulation