Facebook & Industry
OBA
Online Behavior Advertising
CTR
CVR
Clickthrough Rate
Conversion Rate
GBDT
Gradient Boosted Decision Trees
WLB
Work Life Balance
Return of Ads Spend
MTML
Multi Task Multi Label
ITP (in Apple devices, browsers)
Intelligent Tracking Prevention
SMB
Small and Medium Business
rMSE
Root Mean Squared Error
IDFA (in Apple devices)
Identifier For Advertiser
MAA
Monthly Active Advertisers
AUC
ROC
Area under the ROC Curve
ROC (receiver operating characteristic)
GDPR
General Data Protection Regulation
CPA
CPM
Cost per Action/Acquisition
Cost per Mille (Mille is the Latin word for thousand)
LATTE
Language And Translation Technologies