History
Why Was the Company Named Kodak
To be easily pronounced worldwide
What is a Company's Culture
shared values, attitudes, behaviors, and standards of a company
Name one of the reasons mentioned that creating an Instagram was a great idea
It cost no money and most followers are interested in their products
What is Cultural Branding
marketing brand to have relevance with its target audience through appealing to the target market's lifestyle
What is Overman and Atkins first names
Steven and Danielle
Who were the Founders of Kodak
George Eastman and Henry Strong
What sort of Platform did Kodak turn into
Creativity Platform
How did Kodak integrate Branded Content
Created a social media page, a podcast, and a magazine
What was the reason for Dunkins Rebrand
Wanted to maintain the ability to expand while staying true to the brand
Which Film Director convinced other directors to use film
Quentin Tarantino
What year was Kodak founded
1888
Why did Kodaks Culture need to change
They never adapted to the digital
What was the Name of the Camera they Relaunched that was a huge success
Super 8 Camera
What is Crowd Culture
Distinctive communities, both online and in-person, that share a certain set of collective values
Pop and Suki
Where was Kodak Founded
Rochester NY
What was the name of the movement which increased interest in film
Vinyl Revival or Analog Renaissance
Name of Magazine
Kodachrome
What is Captive Product Strategy
a pricing strategy that attracts a large volume of customers to a one-time purchase of a lower-priced core product that requires accessory products for the main product to function.
Who was one of the guests mentioned that went on the podcast
Jeff Bridges, Adam Goldberg, Charlotte Christensen
What year did Kodak File for Bankruptcy
2012
Name one of Kodaks three values when becoming a hub for creatives
Kodak creative enabler, provide the tools that creatives need, or Kodak is a magnetic brand that has kudos
Name of their Podcast
Kodakery
What is a consumer product strategy
a plan that defines the unique value proposition, the target audience, and how the product will meet key goals across its entire lifecycle
The Super 8 Camera relaunch was the first super 8 camera released since what year
1982