Goodbye Solimar
Tiles
Koa & In-Platform Metrics
Reports & QRI
Everything Seeds
100

What is the best and easiest way to give feedback about Kokai?

What is the blue "Feedback" button.

100

What happens when a client requests access to a provider in the Measurement Marketplace?

What is the platform prompts a dialog box for key information, and then the provider and TTD account manager receive an automated email?

100

What tool helps ensure you don't overpay by identifying opportunities to lower the final bid in Kokai?

What is Predictive Clearing?

100

Where RTB reporting lives in Kokai.

What is the reports tile?

100

True or False: Seeds should include or represent customers who haven't yet converted.

What is false.

200

Will the "Return to Solimar" button be available indefinitely?

What is No. It will eventually be phased out.

200

Where can changes made to a campaign or ad group be viewed?

What is the Activity Log tile at the campaign and ad group levels?

200

Can Koa Optimizations and manual optimizations be enabled in the same dimension?

What is no, they can not.

200

This report shows a high-level view of campaign data.

What is the Performance Insights report?

200

True or False: An advertiser should have different Seeds depending on the end conversion.

What is true.

300

What has The Trade Desk named the table of tiles on the home page of Kokai?

What is the programmatic table.
300

Once you've built an audience in Kokai, which tile does it now live in?

What is in Audience Tile (Au)?

300

How often does Koa Optimizations make changes to Ad Groups?

What is every other day.

300

Name two aspects of your campaign or ad group that could be influenced by QRI scoring.

What is ad format, creatives, audience, inventory, device, or geo? 

300

True or False: A Seed must have at least 100k unique IDs.

What is False, only 5k minimum is needed to make a seed.

400

Where does the DPS score live?

What is the top right corner.

400

What is the purpose of the Forward Market tile in Kokai?

What is to set up your first-party deals?

400

What is unique about the Base & Max Bid Tile?

What is, it shows the impact of certain base and max bids based on similar ad groups. 

400

What is the timezone for cached reporting?

What is UTC?


400

What is an alternative option for Seed creation in the absence of 1st Party Data?

What is custom keywords, sites, retail, or behavioral segments.

500

What area of the programmatic table contains the "Co-Pilot" tiles?

What is the right side. The left side are the Pilot tiles.

500

What is the function of the Inventory Controls tile in Kokai?

What is to choose your marketplace and access inventory quality controls?

500

What range is considered an ideal Decision Power Score?

What is 80-100.

500

Relevancy scores turn into what metric post campaign in reporting?

What is QRI, Quality Reach Index score.

500

Between CRM lists, Universal Pixels, Image Pixels, and 3rd party segments, which is the preferred data type for a Seed and why?

What are UPixels, because they will be able to collect UID2.0s in the future.

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