Tiles
Where do your Seeds live?
The "Seeds" tile
What tool helps ensure you don't overpay by identifying opportunities to lower the final bid in Kokai?
What is Predictive Clearing?
Where RTB reporting lives in Kokai.
What is the reports tile?
True or False: Seeds should include or represent customers who haven't yet converted.
What is false.
What four tiles are considered the Inventory Tiles?
What are the Inventory Selection, Inventory Controls, Forward Marketplace & Deals (FWD) Tile, and Contextual Tile.
True or False: Bid Factors allow you to only bid up on ad group elements you care about.
False, Bid Factors can allow you to bid factor up or down on ad group elements.
This report shows a high-level view of campaign data.
What is the Performance Insights report?
True or False: An advertiser should have different Seeds depending on the end conversion.
What is true.
Once you've built an audience in Kokai, which tile does it now live in?
What is in Audience Tile (Au)?
What is Frequency Bucketing an example of?
What is a TTD Custom Audience
Name two aspects of your campaign or ad group that could be influenced by QRI scoring.
What is ad format, creatives, audience, inventory, device, or geo?
True or False: A Seed must have at least 100k unique IDs.
What is False, only 5k minimum is needed to make a seed.
What is the purpose of the Forward Market tile in Kokai?
What is to set up your first-party deals?
What marketplace takes into factor Ad Load and Ad Refresh?
The SP500+
What report can be used to understand programmatic's impact on search & social ads?
What is cross-platform conversion reporting?
What is the definition of a seed?
A converted audience, or proxy of a converted audience.
What is the function of the Inventory Controls tile in Kokai?
What is to choose your marketplace and access inventory quality controls?
What range is considered an ideal Decision Power Score?
What is 80-100.
Relevancy scores turn into what metric post campaign in reporting?
What is QRI, Quality Reach Index score.
Between CRM lists, Universal Pixels, Image Pixels, and 3rd party segments, which is the preferred data type for a Seed and why?
What are UPixels, because they will be able to collect UID2.0s in the future.