Values
Brands
Sustainability
100

We act as owners each day, showing commitment and believe in our cause, making decisions and treating this business as if it were our own.

What is We Own It?

100

This Brand provided Kids $100 Bailouts After Being Forced To Close Lemonade Stands

What is Country Time?

100

We aim to make 100% recyclable, reusable, or compostable packaging by 2025.

What is Environmental Stewardship?

200

We are a meritocracy. Attracting, nurturing, and developing talent is our top priority. 

What is We Champion Great People?

200

In the weeks leading to the 2020 Superbowl this brand icon died in a tragic accident.

Who is Mr. Peanut?

200

We commit to improve use and transparency of simpler ingredients by 2025.

What is Healthy Living and Community Support?

300

We're committed to creating an inclusive environment for our employees, our partners, our customers, and our consumers, knowing that diverse backgrounds and perspectives make us a stronger, more interesting and more innovative company.

What is We Demand Diversity? 

300

In 2018 Oscar Mayer introduced a new member to its iconic Wiener Fleet

Who is the Super Hotdogger?

300

We commit to procure 100% sustainable and traceable palm oil, to the mill, by 2022.

What is Responsible Sourcing?

400

We actively care about our environment, creating high quality, responsibly manufactured products. 

What is We Do The Right Thing? 

400

In 2018 Lil Jon dropped his first ever holiday song, "All I Really Want for Christmas" featuring which brand icon. 

Who is the Kool Aid Man? 

400

We commit to decrease energy use by 15% across all Kraft Heinz manufacturing facilities by 2025.


What is Environmental Stewardship?

500

Our consumers are at the center of everything we do, and we are building a culture of creativity to anticipate and respond to their future needs. 

What is We are Consumer Obsessed? 

500

In 2018 this brand drove the highest poll-response rate in Twitter's history, as more than one million people voted for or against bringing Mayochup to the U.S. (The "for" votes prevailed, with more than 500,000 people voting in favor). 

What is Heinz?

500

We commit to provide 1.5 billion meals to people in need by 2025.

What is Healthy Living and Community Support?

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