Point me in the right direction
Buyer Beware
Unified
Where do I go?
100
This dimension was called Facts in Nielsen.
What are measures?
100
This is the main difference between POS and Panel data.
What is POS is scanned sales and Panel is data reported from panel HHs on what they bought? And there is no Random Weight in the Panel data.
100
In this area in Unify, I can only toggle between pre-selected items in a drop down menu, I cannot get to the selector.
What is a Desk?
100
The Desk I will use when I want to understand how my shopper trends have changed.
What is the Panel Trends Desk?
200
Food, Drug, Mass, Dollar, Club, Military and Walmart make up this.
What are the outlets that make up Total MULO or All Outlets?
200
There are several retailers I can see in Panel data that I cannot see in POS data. Name at least 1.
What is Costco, Meijer, HEB, Whole Foods, Aldi?
200
There are many things I can use to Filter my reports in the Library - name at least 2.
What are Business Issue, Tag, Model, Use, Author and Favorites?
200
The Unify Desk I would use to understand my overall market sales and share trends.
What is the POS+ Desk?
300
This is how I can locate my commodities/sub-commodities within the Desk templates (rather than scrolling through the full list).
What is the filter area in the product selector?
300
These two measures, multiplied together, equal Visits or Product Trips.
What is Shoppers and Visits per HH?
300
The Burger Icon on the Unify page takes me here.
What is the Global Navigation Menu?
300
This is where I go find reports that I want to use to build a story.
What is the Library?
400
This area of Unify houses the resource, training, and thought leadership information for Kroger users.
What is the File Cabinet?
400
The average expenditure per trip on selected product at the selected retailer.
What is Basket Value [Dollars Per Trip]?
400
You can do this with the Funnel icon.
What is filter the data by value or create a top X report?
400
This is where I go to find my Buyer Conversion.
What is a Leakage Tree Desk?
500
This is the person I call or email if I have questions after today.
Who is Traci Burke, Anthony James, Melissa Kelly or Emily Heitkamp ?
500
This is the phrase they tell the Panel HHs to remember to scan everything.
What is "If it’s on the planet, scan it"?
500
There are many areas of functionality under the "More" Button - name at least 2.
What are Export, Share, Find/Replace, Link Dimensions, Personalization, Properties?
500
This is where I go if I want to understand the breakout of dollars and/or trips by different types of trips.
What is a Trip Missions Desk?
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