Types & Styles of Info (LO2)
What is the simplest format to store information?
Text
What is personal information?
Data about an individual (e.g., name, phone number)
What is data?
Raw facts without context
Name one way individuals use information.
e.g.: communication, research, entertainment
What is the main purpose of data analysis?
To support decision-making
Name two types of visual information.
Anything from: text, numerical, video, graphic, animated graphic, audio, tactile, Boolean, tables, charts
What is an example of sensitive information?
e.g.: medical records, financial details, passwords, personal addresses, government secrets
What makes data become information?
Context gives it meaning
How does information help businesses in marketing?
Identifies customer trends & target audiences
How does an MIS help managers?
Provides key business insights
What is Boolean information?
Data with only two values (e.g., Yes/No)
What does data anonymisation do?
Removes identifying details from information
What is data cleaning?
Removing errors or outdated data
What is an MIS (Management Information System)?
A system that helps managers make decisions
What is regression analysis used for?
Predicts trends by isolating one factor
How does Braille convey information?
Raised dots read by touch
What is information validation?
Ensuring information is accurate & relevant
What is the final step of data analysis?
Sharing results with stakeholders
How does location-based information help businesses?
Enables GPS tracking & targeted ads
What is a limitation of business information systems?
Data bias, errors, or cost
Why are charts useful in information presentation?
They visually show trends & comparisons
How does poor-quality information impact businesses?
Leads to bad decisions & financial loss
Why is selecting the right analysis tool important?
Ensures accurate conclusions
What is "Big Data"?
Large datasets analysed for insights
How does poor data affect business decisions?
Causes mistakes, financial loss, inefficiency