KW HISTORY & CULTURE
COMMAND & TECH
LEAD GENERATION
THE MILLIONAIRE REAL ESTATE AGENT
KW LANGUAGE
100

Who is the founder of Keller Williams?

Who is Gary Keller?

100

What’s the name of the AI assistant in Command?

What is Kelly?

100

How many contacts should you add per day to grow your database steadily?

What is 5?

100

Who co-wrote The Millionaire Real Estate Agent?

Who is Gary Keller?

100

What does “Capping” mean?

What is when an agent hits their cap and keeps 100% commission?

200

What does WI4C2TES stand for?

What are the Keller Williams belief system values?

200

Which applet helps agents plan and automate contact follow-ups?

What is SmartPlans?

200

What is the 36-Touch Plan?

What is a contact strategy to stay top of mind with your sphere 36 times per year?

200

What are the three L’s?

What are Leads, Listings, and Leverage?

200

What does "PC" stand for?

What is Productivity Coach?

300

What major KW event is held each February?

What is Family Reunion?

300

In which applet can you create a customized landing page?

What is Designs?

300

Name three free lead gen strategies

What are open houses, social media posts, and door knocking?

300

What’s the goal of the Budget Model?

What is to show how to run a profitable business?

300

What’s a MAPS Coach?  

What is a certified KW coach who helps agents grow through structured coaching?

400

Where is the Keller Williams headquarters located?

What is Austin, Texas?

400

What KW system lets agents track leads and opportunities through a pipeline?

What is the Opportunities applet?

400

What is the DTD2 system used for?

What is organizing calls to your database by last name every week?

400

What percentage of your time should be focused on lead generation, according to MREA?

What is 80%?

400

What is the “Value Proposition” at KW?

What is the unique combination of training, technology, culture, and opportunity KW offers agents?

500

What is the significance of RED Day at KW?

What is a day of service where KW offices give back to their communities?

500

What tool in Command lets you view contact activity like opened emails or clicked links?

What is the Contact Timeline?

500

What’s the ultimate goal of the Lead Gen Model from the MREA book?

What is to generate consistent, predictable business through relationships and purposeful follow-up?

500

What’s the core formula to “Net a Million”?

What is Gross Commission Income - Cost of Sales - Operating Expenses = Net Income?

500

What’s the difference between Gross Commission Income and Net Income?

What is Net Income is what you keep after expenses, while GCI is the total commission earned before expenses?

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