First lessons...
This is the term for when one company is the sole or near sole provider of a good or service
Monopoly
To lose ground (translate into French or explain in English)
perdre du terrain, se faire devancer, to fall behind, to go in a position where you are less strong or advantaged than someone else
The company selling the largest quantity of a particular product.
Market leader
To make something smaller (down)
Downsize
Define "a shift"
A change
In English, "prix abusive" means...
predatory pricing, excessive pricing, price gouging
To be neck and neck (translate in French or explain in English)
être au coude à coude, being at the same level of competition
A company that has a market share below the market leader, but enough of a present that it can exert upward pressure in its effort to gain more control.
Market challenger
To reintroduce or restart something (re-)
relaunch
What are "raw materials"?
The basical material from which a product is made.
Translate into French: to come up with an expiration date
Venir à échéance
flogging a dead horse (in English)
wasting your time in a hopeless situation
The portion of a market controlled by a particular company or product
Market share
To teach someone new skills, especially so that they can do a new job (re-)
retrain
"To go broke" means...
To spend all of one's money or lose all of one's money
This company was accused of owning a monopoly, even though their service was free.
Move the goalposts (in English)
to change the rules
The process of dividing a market of potential customers into groups, or segments, based on different characteristics.
Market segmentation
To move the control of an organization or government from a single place to several smaller ones (de-)
Decentralize
What does "USP" stand for? What does it mean?
Unique selling proposition
A feature or characteristic of a product, service, etc. that distinguishes it from others of a similar nature and makes it more appealing.
brevet, also known as a government authority or license conferring a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention
Patent
On the ropes (in English)
being in a very bad situation
_______ _____________ do not like taking risks. They are a company that try to copy what the market leader does.
Market followers
To construct new buildings, typically after demolishing the existing buildings (re-)
redevelop
______ ___________ is the earnings which a company is aiming for during a given period.
Target revenue