Convenience Store Psychology
This rule states that products at eye height are more likely to be purchased.
eye level is buy level
These small cheap items placed near the register are meant to tempt you while waiting in line.
candy bars / small snacks
Being more aware of store tricks helps you avoid doing too much of this.
spending/shopping
Pictures or words spray-painted on walls or trains are called _______.
graffiti
Supporters say graffiti is creative and helps people do this with their feelings.
express themselves
Stores place items on lower shelves to catch the attention of these customers.
Children
Why do stores want customers to stay longer inside the store?
make them buy more
This kind of seating (often found by the window) encourages staying longer.
bar-style seating
Many people believe graffiti is a form of this, like painting or drawing.
art
Graffiti artists often start with sketches and these simple __________.
outlines
Buying a candy bar near the cash register without planning to is called _____________.
impulse purchase
The common greeting “______” when you walk in makes customers feel this emotion.
Welcome
This phrase describes buying something without planning.
impulse buying
Simple graffiti signatures that are like writing your name are called _______.
tagging
Opponents say graffiti harms these local neighborhoods or __________.
communities
Special deals are designed to make customers feel they are getting a great deal.
buy 1 get 1 free
Microwave meals and fruit packs are examples of things customers might buy after this feeling grows over time.
hunger
This type of item is usually placed right at average eye height because it makes the store the most profit.
the most profitable/popular item
This city spends millions of dollars every year cleaning up graffiti.
Los Angeles
This famous street artist uses graffiti to show his opinions, often about war and peace.
Banksy
Stores add seating and tables so people will spend this precious resource inside the store.
time or money
The main goal of all these strategies is to get deeper into this.
your pocket / your wallet / your money
If you only buy what you came for, you have successfully avoided falling into _________.
the traps
Some people say graffiti is a kind of ______ pollution.
visual pollution
Opponents argue graffiti is often linked to this kind of illegal behavior.
criminal activity / crime