LGD Product Knowledge
What are the three stone silhouettes featured as the center stones in the LGD collection?
Circle, Emerald, Pear
Are Lab Grown Diamonds considered real diamonds?
Yes, Lab grown diamonds are real diamonds; they have the same physical and chemical properties as their natural counterparts.
Do customers need to care for Lab Grown Diamonds differently than Natural Diamonds?
No, clean them the same way as you would clean your Natural Diamonds.
1. Make sure everyone on the team is educated on Lab Grown and can speak to it with confidence
2. Be the first to introduce the Lab Grown to the customers with excitement
3. Team selling - bring in a co-worker if they own a Lab Grown piece
What are the four C's of Diamonds?
Cut, Color, Clarity, and Carat.
What is the price of the LGD Eternity Ring?
$825
How can a customer tell if their gorjana piece is made with a Lab Grown Diamond?
All Lab Grown Diamond pieces are discreetly marked with LGD to signify their lab grown origin.
What are the key differences between Lab Grown and Natural Diamonds?
Origin & Cost
What is a takeaway from Alissa's video (Nashville)?
1. Educate customers on Lab Grown diamonds
2. Highlight the versatility of the collection - easy to mix into your stack, make them feel every day.
3.Creating a personal connection - lean into the three silhouettes and how you can tie it into the customer's personal style.
Which 'C' has the greatest influence on a diamond's sparkle?
Cut
What is the drop on the LGD Classic Tennis Drop Earrings?
1.2 Inches
How are Lab Grown Diamonds made?
Lab grown diamonds are created in a controlled environment that replicates the conditions found deep within the Earth where natural diamonds form.
What is the average price difference between Lab Grown and Natural Diamonds?
20 - 50%
What is a takeaway from Grace's video (Oklahoma City)?
1. Get customers in the product and excited about it
2. Showcase what you wear - customers look to you for style inspo
3. Knowing your product - build trust with your customers through product knowledge
What is a diamond's clarity?
Diamond clarity is the assessment of small imperfections on the surface and internally.
What is the prices of each size for the LGD Circle Tennis Bracelet?
6 inch: $1,750
6.5 inch: $1,850
7 inch: $1,950
What is the step-by-step process for creating a Lab Grown Diamond?
1. A diamond crystal acts as a "seed" for the new diamond to grow.
2. Inside a special machine, they recreate the intense heat and pressure that naturally occurs deep underground.
3. Over time, the carbon atoms bond to the seed, slowly forming a larger diamond crystal layer by layer.
4. After the diamond has grown to the desired size, it is removed, cut, and polished, just like a natural diamond.
What are both Lab Grown and Natural Diamonds made out of?
Carbon Atoms
What is a takeaway from Nicole's Video (New Orleans)?
1. Showing up authentically
2. Educate them on differences between LGD and Natural Diamonds
3. Get customers in the product
4. Highlight stylistic differences instead of price differences
What does the diamond's carat refer to?
Diamond carat is often misunderstood and refers to a diamond’s weight, not necessarily its size.
What is the total carat weight of the LGD Pear Row Necklace?
Approximate total carat weight 0.58
What color and clarity are our Lab Grown Diamonds?
Color: F
Clarity: VS
Why does gorjana not provide a diamond certification for Lab or Natural Diamonds?
Gemological certification is costly and would significantly drive up the sales price. It is a common industry standard to not certify natural or lab grown diamonds at our current diamond size.
What is a takeaway from Michelle's video (Irvine Spectrum)?
1. Consumer Clarity - highlighting the origin
2. Education on Styling - dressing it up or down
What is the color grade for our lab grown diamonds, natural diamonds, and floating diamonds?
LGD: F
Natural Diamonds: G - H
Floating Diamonds: J - L